Pre-Sale
How is a client's budget determined for Local Ranking?
A client's budget is determined by selecting keywords on the Local Ranking Budget Tool, which sales reps can access through Salesforce. Keyword pricing is based on the competitiveness of the search term in that marketplace. Competitiveness and pricing will vary from market to market.
What is a backlink?
A backlink is a link on another website that points to a page on your website
What is 1 goal of having a Local Ranking Campaign?
A Local Ranking campaign has three primary goals:
The combination of these three goals help drive more leads for the client and increases the value of the solution. Its important to consider the performance of all of these goals when evaluating a campaign.
What is the minimum monthly budget for Local Ranking?
$400
Where did Deana go for vacation?
Punta Cana / Dominican Republic
What if the keyword the client is looking for isn't on the Budget Tool/SPT?
If the keyword the client wants to target isn't in the list of keywords on the budget tool, you are able to manually enter keywords.
How can the client view their backlinks?
The client can view their backlinks by logging into their Hibu Performance Dashboard, clicking on the Local Ranking Dashboard, and navigating to the section titled Backlinks to your Website. Here, they will be able to see any backlinks created through their Local Ranking campaign.
A customer has a Hubspot website platform. Can they be sold Local Ranking?
Local Ranking is not able to be applied to the following Non-Hibu Website Platforms:
Dealerspark
Dealer Car Search
Carsforsale.com
Hubspot
FlowerShopNetwork.com
Joomla
What is the difference between 'Campaign Keywords' and 'Related Keywords'?
Campaign Keywords are the keywords that the client bought when purchasing Local Ranking and these are the keywords their site is being optimized for.
Related Keywords are keywords that the client's site isn't being optimized for, but rankings for them may increase as a result of their Local Ranking campaign. These include "near me" versions of the client's Campaign Keywords, as well as other keywords that search engines view as related to the client's Campaign Keywords.
When is Go for the Goal contest over?
Last day of October
Pending consult potentially a couple days in November
What kind of website does the client need to have in order to purchase Local Ranking?
A client needs to have a Hibu Smart Site Pro or a 3rd party website that they can provide admin access to in order to purchase Local Ranking.
Does the client's Local Ranking campaign qualify for Solution Call Tracking?
Yes, all Local Ranking campaigns qualify for a tracking number on Lisitngs and their Websites. This will provide clients with data on how many phone calls are generated by their Presence products, including all calls coming from Organic Search. Social and Display products will not qualify for RCFs with the purchase of Local Ranking.
What platforms are social posts created on for Local Ranking?
Social Posts are posted to the client's Facebook and GMB Pages, as long as these platforms have been connected to Listings Management.
Can the client pay us more to make the campaign go faster?
Local Ranking, like all SEO products, is a longer term strategy. This means that it takes time for search engines to index the client’s site for the campaign’s target keywords. With a proper and continuous SEO strategy, the client’s rankings will improve over the first six months. It’s important to continue with the Local Ranking campaign after rankings have improved to maintain rankings and ensure that the client’s business can continue to be found by potential customers.
If the client is looking to show up on search engines immediately, we recommend our Search product.
What is the name of the company in the Demo Dashboard?
Springfield Electric
If the client has a 3rd Party (non-Hibu) site, what kind of access is needed in order to purchase Local Ranking?
We require full admin access to the client's website in order to launch Local Ranking. Informing the client ahead of time that we will need them to provide us with this access during consultation ensures that there are no delays in launching their campaign.
Can backlinks be requested from specific websites?
No. Requesting backlinks from specific sources is not part of the Hibu Local Ranking product. If there is a specific website a client wants to obtain a backlink from, Hibu encourages the client to reach out to that organization directly and work with them to establish that connection.
Can a client submit content or images they want us to post on their behalf for LR?
No. If a client is unhappy with a post, we are able to remove it at their request. The post will not be replaced.
What rankings can we guarantee with Local Ranking?
We cannot guarantee rankings. Search engine results will vary by user based on a user’s browser history, exact location, settings, and other factors.
What does Hibu mean or stand for?
Nothing
The client has Listings with another vendor. Can they purchase Local Ranking??
A client needs to have Listings Standard in order to purchase Local Ranking, so if a client has Listings with another vendor, they will need to cancel their Listings product with the other vendor before they can purchase Local Ranking.
How do backlinks help a website rank higher for their specific keywords/locations?
The first is to increase the authority of the website. The second is to help the site rank higher for specific keywords they are targeting.
Are LR social posts sent to a client before they are posted?
Due to the fact that the content for social posts is derived from the content on the client's website, social posts are not sent to the client before being posted to GMB and Facebook.
The client’s site is already ranking well for the keywords the client cares about most, so they decided to purchase different target keywords. Now they’re no longer ranking for the keywords they care most about. Why?
With Local Ranking, we will optimize the client’s site for the target keywords purchased. That means that if the client wants to continue to rank well for specific keywords in specific target areas, they should purchase them for their Local Ranking campaign.
Additionally, it is important to keep in mind that the Local Ranking keywords the client purchased will overwrite the existing content on the site. That is why it's so important for clients to purchase keywords in the target areas that they want to appear on their site so that they can continue to market to those areas.
Name 2 prohibited categories for Local Ranking.
Adult sexual services and related categories (escorts, prostitution, erotic massages, exotic dancing)
Alcohol / Tobacco sales verticals including vape shops and liquor stores
Competitor trademarks/intellectual property
Covid/Coronavirus Products and Services
Cryptocurrency
Endangered animal products
Explosives, including fireworks
Fraudulent documents
Gambling
Guns/firearms/ammunitions/shooting ranges/accessories
Illegal drugs/paraphernalia
Individual rental or for-sale properties (realtors, apartment complexes and housing communities are ok but not
a specific property)
Pharmaceuticals, including specific brand names (ie. Botox), medical marijuana, and CBD
Traffic devices (radar jammers/scramblers/signal changers/license plate covers)