Hotel Loyalty
Name one reason why travellers join a loyalty program?
Collect points to redeem for vacations, achieve status to enjoy enhanced experiences and amenities
What does RFP stand for?
Request for Proposal
Which chain earns 60%+ of EY's total spend?
Marriott
Which city is EY's #1 in the Americas based on room night volume and spend?
New York City
In 2024, which chain surpassed having 200 million members in their loyalty program?
Marriott Bonvoy
What does ADR stand for?
Average Daily Rate
What label do we use to refer to the hotels who performed the best in our RFP and we want to grow our spend with?
Most Preferred
What was EY's #1 hotel in Sao Paolo based on room night volume and spend?
Grand Mercure Villa Olimpia (with a 160% increase YOY!)
Which global chain is the Fairmont brand a part of?
Accor
What are incidental charges?
Extra charges that guests may incur during their stay outside of the room rate.
Examples: Mini-bar snacks, pay-per-view movies, parking, laundry services, spa treatments.
Do we ask hotels to pay commission on Transient Rates?
No
Which hotel was our #1 in the Americas based on spend?
W Hoboken
Should travellers maintain two loyalty accounts, one for personal travel and one for business?
No! They should use one account per chain for all of their travel.
What is the difference between NLRA and LRA?
NLRA rates (Non-Last Room Availability) mean that the hotel can remove our discounts whenever they want. Compare this with LRA (Last Room Availability), which guarantees us availability and allows us to perform audits.
Which of these chains does EY not have a M&E MSA with?
- Langham
- Four Seasons
- Shangri La
Four Seasons
Which country in the Americas saw a 50%+ increase based on room night volume and spend?
Canada
What is the name of the highest tier in Hyatt's loyalty program?
Globalist
What does RevPAR actually mean?
Revenue per Available Room (RevPAR) is the hospitality industry’s go-to metric for hotel profitability—a single number that reveals whether you’re winning the balancing act between occupancy and room rates.
What does EY use to set the maximum allowance for nightly hotel spend?
City caps
Which two chains increased their share in Mexico and surpassed 1,000 room nights each?
Grupo Posadas and IHG