Shake It Off (You spent how much on irrelevant Search Terms?)
[PPC]
[PPC]
LP's lowest level management fee for PPC Ecommerce packages (as well as a few other of our services)
What is $749?
Important to know if... a prospect asks you what the cost of our services areThese are the 3 categories of meta data on a website, that we can show a prospect which helps a site page index with a search engine more effectively.
What are Title Tags, Meta Descriptions, and Header/Heading Tags?
Important to know if.. you need to build value with a prospect really quick, to hook them in with a problem/solution pitch.
Are the social platforms that Logical Position manages ads for with new clients.
What is Facebook and Instagram?
Important to know if.. a prospect asks if we do TikTok or Pinterest. These are platforms that LP is Beta testing with some existing clients and may roll out forward facing to new clients in the future.Is the EMS (Email Marketing Service) that LP recommends using, but is not the only EMS we can work in.
What is Klaviyo?
Important to know if.. a prospect is using another EMS, or is not sure why they are using the EMS they are using. Or if they are using Klaviyo already its good for them to know that LP is a Klaviyo Master Platinum Partner.
Is the main metric in Amazon abbreviated in the acronym ACOS.
Imporant to know if... you're speaking with someone about Amazon and want to sound knowledgable. ACOS is the inverse of ROAS.
If ACOS is 25% (it takes $25 in advertising to generate $100 in revenue), then ROAS is 4 (revenue divided by the cost).
The Search Engine other than Google that can also be managed in our PPC management packages.
What is Bing or Bing Ads?
Important to know for commercial, industrial or any b2b companies which would typically see better engagement on Desktop than Mobile devices
What is Authority Score/Domain Authority?
Important to know if.. you are helping a prospect understand how they could rank more aggressively against their competitors in the SERPs.
Is the minimum ad spend that we manage in our social media packages.
What is $800?
Important to know if... you're trying to identify if the prospect has spends that would qualify to work with LP. Or if they haven't invested the minimum before, are they willing to consider investing that amount if we show them how it could be used effectively?
Is the monthly cost of our Ecommerce Basic email marketing package.
What is $1,349?
Important to know if.. a prospect asks about costs of our service. Or if you talk about their marketing budget throughout the call, you'll mentally have a gauge on if they could afford our EM service.
The type of content used to engage with shoppers who rely on research to gain confidence in the pre-purchase phase.
What is Amazon A+ Content?
Important to know because... It increases viewers’ time spent on the page, which ultimately influences buying decisions through demonstrating product value and brand credibility. According to Amazon, implementing A+ Content can increase sales by 3-10%.
Good question to ask: How do you feel about your A+ Content?
The method that LP uses to build keyword segmentation into a more granular form.
What are SKAGs?
Important to know if.. a prospect mentions that they are generating irrelevant traffic or broad traffic, or are having to do a lot of negative keyword targeting in their Google Ads account > SKAGs are a great solution!
Our 2 types of non-recurring (one-time) SEO packages
What are Onsite SEO and SEO Technical Audit packages?
Imprtant to know if... a prospect is in need of more foundational SEO than recurrent ongoing strategy.
Google Ads targets keywords and search phrases primarily, whereas Social accounts target ______ primarily.
What is demographics/audiences/interests?
Important to know if... you are describing the differences between Search and Social with a prospect or need to develop credibility with a prospect that you are a subject matter expert in digital marketing.
Is the rough percentage of overall website revenue that should be coming from an email marketing strategy.
What is roughly 20%?
Important to know if... a prospect is either using or not using an email marketing strategy. If they have a big enough list (500 contacts for Lead Gen/1,000 contacts for Ecommerce) and they are not realizing 20% of their overall revenue coming from EM, then there is probably a huge opportunity to address overlooked revenue.
A good question to ask is "roughly what percentage of your overall website revenue would you say is coming from email marketing currently?"
The percentage of customers who never go past the first page of results on Amazon.
What is 40%?
Important to know because... If you are not getting first page visibility on your key terms, then you are only scratching the surface of your potential on the platform.
The name of the feed system we use to manage a client's shopping feed, if they do not want to manage the feed themselves.
What is FeedLogic?
Important to know if... an ecommerce prospect is having issues with their GMC (Google Merchant Center) or Dynamic or Static shopping feed, and would like us to help. Anyone know how much that service costs?
The only additional deliverable that LP helps out with in the Local SEO campaigns as opposed to the National SEO campaign packages.
What are Local Listings, including Google My Business (Google Business profile, or GMB)?
Important to know if... you're asked about Google My Business assistance by a prospect or are speaking with a local or regional business with physical brick and mortar locations.
Is the title of the type of account manager here at LP that will manage and oversee both a PPC and PS initiative for the same client to create more of an omnichannel experience and strategy for the account.
What is a PMAM (Paid Media Account Manager)?
Important to know if... you are proposing Search and Social together, to help the prospect understand how important it is to have a cohesive omnichannel approach between these distinctly different marketing channels.
This is the name of an automated email sequence that is triggered by a specific event.
What is a flow?
Important to know if... you are talking about the utilies of email marketing to build credibility with a prospect. A great question to ask is "what types of flows do you currently have running?"
Unlike Google, your Amazon Ads efforts can directly impact this natural form of traffic, rankings and sales on Amazon.
What is organic traffic, rankings or sales?
Important to know if... someone doesn't understand the importance of how a proper Ads effort in Amazon could actually impact whether or not they drive more sales organically in Amazon as well.
The verbiage used when descibing our award from Google last year, that will help you avoid getting QA'd and that will help you build value with a prospect.
What is the Google Premier Partner Award for Lead Generation 2022 or similar?
Important to know if.. you need to help a prospect understand how we are different than almost every single company that they have ever spoken with before
Is a great analogy when describing the benefit of doing SEO instead of PPC for the long term, which visually correlates to "equity" and "real estate" as concepts.
What is "renting" traffic vs "owning" traffic?
Important to know if.. you have a prospect that is talking about branding their business for the long term instead of just a bunch of quick sales over the next couple months.
Is the step by step sequence of buttons you can click on a prospect's Facebook page to identify if they are currently running Facebook or Instagram ads.
What is About>PageTransparency
Important to know if.. you are pitching FB to a prospect, or want to know if they are already spending money in FB. This also gives you a great opportunity to ask about budgets they are already investing into FB.
Are 3 of the many types of flows in an email marketing strategy.
What is a... (any 3 of the following are acceptable)
- welcome series flow
- abandoned cart flow
- browse abandonment flow
- cross sell flow
- replenishment reminder flow
- customer thank you flow
Is the name of one of our many company case studies on the LP site for our Amazon success stories.
What is...
- Prevue Pet Products
- Hypothermias
- Teskey's Saddle Shop
- HighSEER
- Revolve LED
- TouchUpDirect
- trueCABLE
- Working Service Dog
- Magnus Home Products
Important to know if... you are trying to relate to a specific company and can a prospect about a similar industry/company that we worked in referring to a case study on the fly.