Logo Design Rules
Colour
Typography & Shape
Famous Logos
Meaning
100
What’s the rule for good logo design?
Keep it simple
100
What emotion does red usually represent?
Energy / Passion
100
What feeling does a circle logo shape usually convey?
Unity, friendliness, and community.
100
Which brand has golden arches?
McDonald’s
100
Free Money
Free Money
200
Why is colour choice “vitally important” in logo design?
Colours communicate emotion and brand meaning (e.g., red = energy, blue = trust).
200
Why do eco-brands use green?
Represents nature and growth
200
What’s the effect of using all capital letters in a logo?
Shows strength, authority, or confidence, but can feel formal or loud.
200
The Amazon logo has a hidden arrow. What does it symbolize, and why is it important to their brand message?
The arrow goes from A → Z, symbolizing that Amazon sells everything from A to Z and delivers with a smile.
200
What do the 3 stripes in the Adidas logo represent?
The stripes form a mountain, symbolizing the challenges athletes overcome.
300
What is a “visual double entendre” in logo design?
A logo that combines two images or ideas into one clever visual concept (e.g., a wine glass that also looks like a location pin).
300
Blue is often used in tech logos because ____.
It shows trust and calmness
300
Which type of font (serif, sans serif, or script) would fit a tech company best, and why?
Sans serif — modern, clean, and easy to read digitally.
300
The Baskin Robbins logo hides a number in its initials. What number is it, and what does it represent?
The number 31, representing 31 ice cream flavours — one for each day of the month.
300
How does the Toronto Maple Leafs logo (Hockey team) show simplicity and national identity?
The single maple-leaf shape is a clear symbol of Canada, instantly connecting the team to national pride. Its bold blue colour represents strength and loyalty, and the clean, geometric lines make the design simple, timeless, and easily recognizable on and off the ice.
400
Explain the “rule of simplicity” and why it matters for scalability.
Simple logos are easier to recognize and stay clear when resized or printed.
400
What emotion does yellow usually show?
Optimism and energy
400
How could a triangle shape change the mood of a logo?
Triangles can show energy, direction, and stability, often linked to innovation or progress.
400
Explain the meaning of the negative space arrow in the FedEx logo.
It represents speed, direction, and precision — key qualities of a delivery service.
400
What famous logo uses negative space to hide an arrow?
FedEx — the arrow between “E” and “x” symbolizes speed and direction.
500
How does contrast help a logo stand out? Give an example.
Contrast in colour, shape, or size draws attention (e.g., white apple on black background).
500
Why would a luxury brand like Chanel use only black and white?
Black and white represent elegance, and timelessness.
500
What message might curved vs. sharp shapes send in a logo?
Curved shapes feel friendly and welcoming; sharp shapes feel strong, bold, or aggressive.
500
The Toyota logo has overlapping ovals. What do they represent?
The ovals represent trust between customer and company, and the steering wheel, symbolizing mobility.
500
What is the hidden meaning of the “bite” in Apple’s logo?
It adds a unique twist and a hidden meaning of byte = computer pun.