Hidden Messages
The arrows on the "S" and the "Y" in the Subway logo are meant to represent entering and leaving the restaurant, mimicking the layout of this type of public transit station.
What is a subway station?
The Discord logo looks like a gaming controller with eyes, but the mascot actually has an official name. What is it?
What is Clyde?
The Baskin-Robbins logo cleverly highlights the number 31 in pink inside the letters "B" and "R". This number represents this specific brand promise.
What is a different flavor for every day of the month?
The animal leaping across the Puma logo is a powerful wild cat, but depending on where you live in the world, it goes by these two other common English names.
What are cougar and mountain lion?
The LEGO logo is recognized worldwide, and the name itself was created by a mash-up of the Danish phrase "leg godt," which translates to this encouraging English phrase.
What is "play well"?
This shipping and delivery giant has a hidden arrow pointing to the right tucked between two letters to symbolize speed and forward movement.
What is FedEx?
The wave in the first half of the Sony VAIO logo represents an analog signal, while the "I" and "O" at the end represent these two digits.
What are 1 and 0?
The Domino's Pizza logo features a domino with three dots. What do these three dots represent?
What are the first three original store locations?
The Nike Swoosh is one of the most famous logos in history, but the graphic design student who created it in 1971 was originally paid this shockingly low amount of money for it.
What is $35?
The Nintendo Switch logo looks perfectly symmetrical at a glance, but the two sides are actually different sizes because doing this tricks the human brain into thinking they are balanced. What is this visual trick called?
What is an optical illusion (or optical balance)?
The stylized letter "P" in the Pinterest logo isn't just a letter, the bottom of it is sharpened to look like this specific physical object.
What is a pin (or pushpin)?
The purple chat bubble logo for the streaming platform Twitch has two eyes and an official name. What is the name of this mascot?
What is Glitch?
The logo for Toblerone chocolate features the Matterhorn mountain, but if you look closely at the white space inside the mountain, you can see the hidden silhouette of this animal, which is the symbol of the town where the candy was invented.
What is a bear?
The famous three slanted stripes on the Adidas logo aren't just for decoration; they are arranged to look like this geographic feature, symbolizing challenges to overcome.
What is a mountain?
The iconic silhouette on the TikTok logo features a music note that looks like it is vibrating. This effect is a nod to a specific "glitch" aesthetic named after this visual distortion phenomenon.
What is chromatic aberration (or a 3D/anaglyph effect)?
If you look closely at the negative space between the "K" and the "I" in the Hershey’s Kisses logo, you can see a hidden silhouette of this.
What is an extra Hershey's Kiss?
The ghost mascot on the Snapchat logo is widely recognized by teens everywhere, but he actually has an official name inspired by a famous Wu-Tang Clan member. What is his name?
What is Ghostface Chillah?
If you look closely at the ruffled collar of the cartoon girl on the Wendy's fast-food logo, the lines subtly spell out this hidden English word.
What is "Mom"?
On the classic Vans "Off the Wall" logo, the line extending from the "V" stretches across the top of the other letters. What does this symbol look like?
What is a square root?
The three aggressive claw marks that make up the Monster Energy logo look like the letter "M," but conspiracy theorists note they look exactly like the number 6 written in this ancient alphabet.
What is the Hebrew alphabet?
The tech company Cisco uses a series of vertical blue lines of varying heights. While they look like digital signals, they are actually shaped to mimic the outline of this iconic landmark.
What is the Golden Gate Bridge?
Long before it became the multicolored wordmark we know today, this massive search engine's very first logo in 1996 featured a photo of a human hand because the project was originally called "BackRub."
What is Google?
If you look at the modern cartoon logo of Colonel Sanders on a KFC bucket, his oversized black bow tie is frequently mocked on TikTok because it looks exactly like a tiny version of this.
What is a stick-figure body?
At the bottom of the Levi's jeans logo is a red "batwing" shape. This shape isn't random, it perfectly copies the distinct arc shape stitched onto this specific part of their jeans.
What is the back pocket?
Long before Epic Games used their modern shield logo, their 1990s logo featured a stylized graphic of this ringed planet because the company used to be called "Epic MegaGames."
What is Saturn?