Show:
Potpurri
6 Things You Need a Logo For
Specific Logos
5 Positioning Questions
Where, Why and When
100
The most important thing your logo design does
What is helps your customers recognize and remember your business and products?
100
Want your business to look
What is more professional
100
Makes you more honest
What is Disney?
100
What does it
What is help your customer do?
100
Two places you should start using a logo
What is business cards and letterhead?
200
The capital of Greece
What is Athens
200
Have one or more competitors offer a
What is similar product or service?
200
Makes you more creative
What is Apple
200
How does it benefit
Who is them?
200
Shapes or icons that are easily recognizable and represent a company or idea.
What is an iconic logo design?
300
The type of effect your logo has on customers
What is subtle?
300
Use business cards, a website or other marketing materials and want to demonstrate that you are
What is qualified and competent?
300
Safe, traditional logo
What is IBM?
300
Who uses it and
What is what do they like?
300
Uniquely styled type or font treatments of the product or company name
What is a typographic logo design?
400
The two things people associate with your logo
What is feelings and experiences of doing business with you
400
Want to grow your “brand” and sell
What is additional products, services, or franchises.
400
Less "honest" logo
What is E! Network
400
Who buys it
What is and why?
400
Combines a unique icon with a type treatment of the product or company name
What is a combination logo design?
500
When products and companies hold an important position in the minds of people who use them.
What is positioning?
500
Would like customers to
What is remember you?
500
Logo on the board at beginning of class
What is Adidas?
500
What is associated with your product
What is emotions?
500
Five things to leave out of a logo
What are legal phrases, taglines, addresses, phone numbers and website URL’s?