These two brands are owned by the same company and have stores in America (located in NYC and San Francisco).
What is BABY, the Stars Shine Bright and Alice and the Pirates?
100
President of the Japanese Lolita Association and was named the official Kawaii Ambassador of Japan
Who is Misako Aoki?
100
This style is more "mature" and takes inspiration from historical fashion and luxurious details. Prints include themes such as classical music, literature, floral motifs, and mythology.
This premiere sweet lolita brand has notoriously fierce releases, with their new dresses selling out in minutes online and their releases in stores requiring shoppers to be dressed in their brand to help deter scalpers.
What is Angelic Pretty?
200
The controversial president of Bodyline, aka "the Walmart of lolita".
Who is Mr. Yan?
200
When a lolita is dressed in all white, or conversely, dressed in all black.
This Korean indie brand with stunning prints offers some of the largest sizing available on the market for lolitas who fit outside of the smaller brand sizing.
What is Haenuli?
300
These two designers for Angelic Pretty are well known throughout the lolita community.
Who are Maki and Asuka?
300
This decadent style of lolita is inspired princesses and royalty.
This American indie brand specializes in gothic and guro lolita, and recently made waves with its cannibal-inspired guro lolita collection.
What is Elegy?
500
This American model who is "living the dream" of modeling for Japanese lolita brands.
Who is RinRin Doll?
500
Technically not a substyle of lolita, this style of j-fashion is closely linked as lolita's more masculine form. Sometimes called "boy style", this princely j-fashion borrows from historical male clothing while using the prints and frills often seen in lolita.
What is ouji or kodona?
500
OP, JSK, HSK
What is One Piece, Jumperskirt, High-Waisted Skirt?