PERSONAS
The main decision maker for dealerships
Who is the General Manager?
Primarily focuses on Ad Tech, Audiences, Targeting, etc and not about the VIN
What is #VINUNAWARE?
Sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and other animals.
What is Artificial Intelligence (AI).
A recommendation on how dealers can improve their market share.
What is the Recommendation Engine.
VIN specific video advertising product
What is Lotlinx Video?
Responsible for managing and training the sales team that turns CPO Inventory.
Who is the Used Car Manager?
Primarily focuses on Ad Tech, Audiences, Targeting, etc and not about the VIN.
What is VINUNAWARE?
Using paid advertising strategies on search engines to drive users to a website or webpage
What is paid search
A report that we can use to find information about a dealership’s lot. Very useful in prospecting.
What is the VIN Strategy Report?
Specialized VDP solution designed to increase shopper engagement
What is the Lotlinx Showroom?
Responsible for selling New Cars
Who is the New Car Manager?
Primary conversations focus on the VIN and the predicted outcomes. The channels become secondary and focuses less on the media result
What is a VINAware?
A program that is designed to browse the World Wide Web in a systematic and methodological way.
What is Web Crawler?
A report that shows the amount of VDP views that a specific vehicle is receiving on a dealer's lot.
What is the VIN View Optimizer?
AI-powered vehicle photo enhancement solution.
What is Lotlinx Photos?”
The person in charge of dealership branding
Who is the Marketing Director?
The ability to use any channel, whether it’s social media, listing sites, etc
What is Channel Agnostic or Omni channel?
A key performance indicator that measures the number of units sold versus the number of units that were available to be sold over a certain period of time.
What is Sell-through rate.
Shows dealers their position in terms of market share against competition and demand against a segment of vehicles.
What is Demand Opportunity.
One-time, accelerated delivery campaigns for specific VINs.
What is VIN Boost?
Even the most senior of people reports to this person.
Who is the General Manager?
Smartly allocates a unique and dynamic budget per VIN based on a predicted outcome to be marketed and across all channels
What is a VINAWARE?
A mechanism for users to receive updated data from data sources, like Google Analytics 4.
What is Feed Data?
Our new business model that we have to be certified to sell.
What is VMP Preferred?
Lotlinx-powered browser extension found in the Chrome web store.
What is the VMX.