đ RUNWAY RULES
A designer sends a brand new handbag down the runway. Can another company automatically make an exact copy and sell it as its own?
Not necessarily. Fashion creations can qualify for intellectual property protection in France.
Louis Vuitton buys an artistâs physical painting. Does that mean LV also owns the copyright?
No. Owning the physical artwork and owning its intellectual property rights are different things.
What type of intellectual property protects a brand's symbol like Louis Vuitton's?
Trademark.
For Fashion Week, Louis Vuitton turned part of the Louvre into a private runway. Could any fashion brand decide to do the same thing?
No, the Louvre controls the use of its spaces, and private events require authorization and agreements with the museum.
You order something containing nuts at the LV café. Is there a law requiring businesses to make allergens available?
Yes.
The Food Information to Consumers Regulation.
French professional runway models are legally required to have:
A. A modeling license
B. A medical certificate
C. French citizenship
D. A fashion-school degree
B. A medical certificate.
This is an actual requirement under French labor law.
True or False: An artist sells their artwork, so they lose all legal rights concerning the work forever.
False. French law gives creators strong moral rights connected to their authorship and the integrity of their work.
You open a shop selling fake bags covered in the LV monogram. Your biggest legal problem is:
A. Family law
B. Trademark law
C. Traffic law
D. Constitutional law
B. Trademark law.
Louis Vuitton wants the Mona Lisa to appear in the background of its next ad campaign. Can LV photograph it and use that image commercially?
Not necessarily.
Just because the original artwork can be seen and photographed in the public domain does not automatically mean a company has unrestricted rights to commercially use it.
Which involves law at an LV café?
A. Employees' working conditions
B. Food hygiene
C. Consumer information
D. All of the above
D. All of the above.
A fashion show uses a Beyoncé song while models walk the runway. Can Louis Vuitton play it because they bought a Spotify subscription?
No. Public/commercial use of copyrighted music generally requires appropriate rights/licensing.
LV collaborates with an artist and puts their artwork on a handbag. What has to exist for LV to legally reproduce the artistâs work commercially?
Permission/licensing or another legal basis that gives LV the necessary rights.
A Paris shop sells bags with âVLâ in the same font and style as Louis Vuittonâbut never actually states âLouis Vuitton.â Could LV stop them?
Yes. A trademark doesn't necessarily have to be copied exactly. If it's similar enough to create confusion, it can still infringe.
Which can the Louvre regulate inside its spaces?
A. Photography
B. Filming
C. What visitors can bring inside
D. All of the above
D. All of the above.
You order a âŹ15 pastry at the LV cafĂ©. When the bill arrives, they add a âŹ3 âservice chargeâ that wasn't shown anywhere on the menu. Can they do that?
No.
In France, when service is charged, the displayed price of food has to include it.