Google Ads
Name 2 different types of conversions for a lead gen site
contact forms and phone calls
What campaign types do you get with our "beginner" package?
prospecting and remarketing
What is the monthly management for Amazon?
$749
What is our publishing partner network?
They find publishing websites so that we can write articles on for backlinks.
What platform do we use for email marketing?
Klaviyo
What are the 3 components of quality score
ad relevance, expected ctr, and landing page experience
How do we strucuture FB accounts?
Campaigns by sales funnel: prospecting, mid funnel, remarketing, life time value
What is a "sponsored branded" ad?
advertising format that allows brands to promote their logo, brand messaging, and multiple products in prominent positions within Amazon's shopping results and on product detail pages.
What is done during our SEO tech audit?
Look for technical seo issues like 404s, Broken Links, Redirect Issues, Improper Canonicals, etc.
Offsite SEO Findings - Domain Authority, Linking Domains, Broken Backlinks, etc.
Onsite SEO Findings- Page Titles, Meta Descriptions, Headers, Content, etc.
What is the difference between automations and campaigns?
automations are like add to carts, browse abandonment, welcome series emails. Auto generate when users have that action on the site
Campaigns - Monthly newsletters or product spotlight emails. Our team creates new content every month
What are the two types of targeting for our prospecting campaigns?
interest based and look a like audiences
What makes a good amazon lead?
-proof of concept with sales
-Brand registered
What is the main difference between our local seo campaigns and national seo campaigns.
Local helps with optimizing google my business
What are the minimum contact requirements for lead gen versus ecomm?
lead gen - 500 & ecomm - 1000
What is SKAGS? Why do we use this strategy?
Single Keyword Ad Groups. Allows us to write individual ads per keyword and have a dedicated search terms report
What is the FB Pixel? Why is it important?
A piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website
What advertising platform is Amazon Ads most similar to? Explain
Google Ads, choose keywords, has a search term report, has keyword match types.
Name 3 optimization points for onsite seo
Titles, headers, and meta descriptions
What are the deliverables of an "email express" package?
1 email a month (automation or campaign), sign up strategy, analysis and reporting
What is performance max? When would Logical Position use Pmax campaigns
we generally use Pmax for ecomm businesses. Automated campaign type that serves ads across all of googles networks (shopping, search, display, video).
What is the main difference between PS vs Google? How can they complement eachother?
Paid Social heavily relies on creative Ad quality and brand building. Paid social generally targets users to BUILD intent whereas Google targets people that have intent.
Google and FB can work together by Google brining in low funnel consumers and then FB assisting with targeted remarketing.
What is our strategy for Amazon?
Automation campaign: Uses automated bids and discovers new search phrases to see what's converting. We leverage automated campaigns to make manual campaign builds more efficient.
Manual campaign: We look over the search term report for the products in the automated campaign to see what search phrases are driving a strong ACOS (average cost of sale, lower the better). We then take that search phrase and put it into the manual campaign to have full control over the bid so that we can be more aggressive with search impression share (how frequently your ad shows). The goal is to show our Ads more frequently for more profitable search phrases. Automated campaigns hinder that ability.
Onsite is a one time cost that cleans up the content on the site to ensure a keyword focus is established
SEO campaigns do both onsite content writing and offsite content writing. We put together a onsite blog strategy to correlate with the offsite articles we are writing for backlinks.
What percent of revenue do we strive to hit to be attributed from email?
20%