Business Model
Values Mission
2030 Framework
Service Excellence Model
Focus Areas
100

This Section highlights both aligning with company beliefs AND wanting to learn more about them- What is it? 

Mission + Values 

100

Earn trust and respect.

Integrity

100

This section explains who the company is based on its mission and values.

Who We Are 

100

One of the main focus areas listed us about people working together.

Team 

100

This focus areas emphasizes prioritizing people to achieve the mission and elevate performance. 

People 

200

This category focuses on gaining new skills while also developing a deeper understanding of yourself through training and tools. 

Self-Discovery + Development

200

Take responsibility for self and others. 

Commitment

200

This category focuses on developing ignited associates who power possibilities 

What We Do 

200

The other focus areas relate to how well trucks and equipment operate. 

Fleet Performance 
200

This focus area highlights an unstoppable force transforming business and daily life. 

AI

300

Which area connects access to resources with improving physical, mental, AND financial health? 

Well-Being 

300

Deliver ideas that add value. 

Creativity 

300

This part highlights what sets the company apart passion and dedication. 

What Makes Us Different

300

This experience focuses on how customers place and manage their orders. 

Order Experience 

300

This focus area focuses on improving how teams work together as the organization grows. 

Evolution 

400

This segment emphasizes understanding company goals AND knowing how your team contributes to them. 

Clarity + Focus 

400

Ignite potential

Leadership

400

This section talks about looking ahead and preparing for the future.

Where We're Headed

400

This experience deals with getting materials or services to customers. 

Delivery Experience 

400

This focus area helps strengthen existing business and expand the company's footprint. 

Growth

500

This Concept ties strong team passion and dedication together with achieving strong results across the business. 

Elevated Performance 

500

What's our mission statement? 

We will ignite human potential and positively impact the lives of others. 
500

This final section outlines how the company plans to move forward, including people, AI, evolution, and growth. 

How We'll Get There 

500

This service excellence experience focuses on the drivers or transport partners who haul materials 

Hauler Experience 

500

Long-term planning, greenfield flags, and community engagement fall under this focus area. 

Growth