Category
What specific RTD is leading the overall category in growth?
Spirit based lemonade
How many calories is lucky one tea?
100
What two national TV shows was Lucky One Lemonade featured on?
The today show, and the tonight show.
Lucky One Lemonade should never be merchandised adjacent to _______ brand
High Noon
Who is our FurFluencer on Lucky One?
Ms. Peaches!
What % of the overall RTD category does Hard Lemonade represent?
Hard lemonade represents 8% of RTD share
What is the SRP for a 4 pk of Lucky One?
$9.99
How many SKUs are are there (in 2026) for the total Lucky One brand
13
70% Lucky One Lemonade, 30% Lucky One Tea
Lucky One Vodka Lemonade contains ___% of alcohol by volume
4.5%
Whats the SRP for Lucky One Tea Variety 8pk
$19.99
Lucky One is ____x the size of _____ brand
2X the size of Sun Cruiser
In order, what is the retail distribution priority for our RTDs?
1) High Noon Vodka
2) High Noon Tequila
3) Lucky One Lemonade
4) Lucky One Sweet Tea
5) High Noon Tea
What is the most distributed SKU for Lucky One at CDI?
Lucky One 8 Pack
RANDOM: WHAT IS THE SIERA SELLING APPROACH FOR LUCKY ONE? Must be in order and clarify by S.I.E.R.A
TBD
how many skus are there of Lucky One Tea?
6
How many cases did we sell in 2025?
1.15 million cases sold of Lucky One in 8 months.
What is our PODs per AP goal in 2026? And where are we currently YTD?
What does SIERA stand for?
S-Summary
I-idea
E-Explain
R-Reinforce
A- Ask
What are the 3 reasons why Sweet Tea wins the non- carbonated RTD Category?
Flavor without sacrifice, Gen-z demand, the enjoyment factor.
Will also take: Flavor superiority, health conscious, sweet RTD
What are the 3 key selling points for Sweet Tea?
1) Product superiority
2)Cause Marketing
3)Brand Ambassador
What are the 3 retail sales asks
1)8 PODs per AP
2)If its cold, its sold
3)Stand alone Lucky One BRAND displays
What are the 2 Golden Rules for 2026?
1) High noon is priority
2) Lucky One is a lemonade first brand
5 PODs, 3 PODs