Principles of Marketing
Market Research
Consumer Behavior
Communication and Advertising
Digital Marketing
100

The process of promoting, selling, and distributing a product or service.

What is the definition of marketing?

100

To gather data about consumers and the market to make informed business decisions.

What is the main purpose of market research?

100

The study of how individuals make decisions to spend their available resources on consumption.

What is consumer behavior?

100

To promote products or services to potential customers.

What is the main goal of advertising?

100

Search Engine Optimization.

What is SEO?

200

The 4 P's of Marketing.

What is Product, Price, Place, Promotion?

200

Surveys and interviews.

What are two common methods of collecting data?

200

Motivation, perception, learning, beliefs, and attitudes.

What are some psychological factors that influence consumer behavior?

200

Television, radio, print, online, outdoor, etc.

What are some types of advertising media?

200

Increased brand awareness, customer engagement, cost-effectiveness, etc.

What are some benefits of social media marketing?

300

Strengths, Weaknesses, Opportunities, Threats.

What is SWOT Analysis?

300

A small group of people whose reactions to a product or service are studied.

What is a focus group?

300

A customer buys the product, while a consumer uses the product.

What is the difference between a customer and a consumer?

300

The extent to which consumers recognize and remember a brand.

What is “brand awareness”?

300

To directly reach and engage customers with promotional content.

What is the purpose of email marketing?

400

Needs are basic human requirements, wants are shaped by culture, and demands are wants backed by purchasing power.

What is the difference between needs, wants, and demands?

400

Qualitative research explores ideas and concepts, while quantitative research quantifies data and generalizes results.

What is the difference between qualitative and quantitative research?

400

The feeling of regret after making a purchase.

What is buyer's remorse?

400

Attention, Interest, Desire, Action.

What is the AIDA model?

400

Creating and distributing valuable, relevant content to attract and engage a target audience.

What is “content marketing”?

500

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

What is the marketing mix? 

500

Find out different segments within a market and the specific needs and preferences of each segment.

What is the objective of a market segmentation study?

500

Culture influences consumers' values, beliefs, and customs, which also affect their buying behavior.

What is the role of culture in consumer behavior?

500

Above the line refers to mass media advertising, while below the line refers to targeted, direct marketing efforts.

What is “above the line” and “below the line” advertising?

500

A model of internet marketing where advertisers pay a fee each time one of their ads is clicked.

What is “pay-per-click” (PPC) advertising?