LuminouScent!

Rando

100

this is our best estimation of NPV

what is $1,336,618?

200

This is our chance of going NPV zero based on the dual simulation

27.2%

300

This is the % of online/chain selling price compared to independent stores

88%

400

This is our terminal value

$719,376

500

This is our direct labor for years 1 and 5

$1.28 and $1.34

Rando

100

This is our IRR

52.62%

200

This is our revenue maximizing retail selling price

$123.53

300

This is our mass merchant selling price % of independent

80%

400

This is our confidence interval for the dual simulation

5%: -$2.526 million

95%: $4.260 million

500

This is our ACV year over year (all 5 years)

14%, 17%, 22%, 27%, 33%

Rando

100

Our discount rate

18.4%

200

This is our year 1 and year 5 awareness

8.74% and 17%

300

This is our range of CCC days

86-99

400

This is what our purchase intent distribution parameters are based on

the number of people interested in purchasing a showerhead (29% of the country)

500

This is our inbound freight cost per unit

$2.43

Rando

100

This is our awareness generated from CSR initiatives

2.31%

200

This is our total direct cost per unit

$26.77

300

This is our total tax rate

23.5%

400

These are our parameters and distribution type for our DM simulation

min: 0.44, most likely: 1, and max: 1.97

Triangular distribution

500

This is our MOH costs for years 1 and 5

$13,363.53, $81,061.66

Rando

100

This is the exact amount we are asking from investors

$714,940

200

This is our most expensive part, its cost, and where it's from

kit of stainless steel, $5.57

300

This is our year 1 and year 5 weeks of supply

what is 14.28 weeks to 14.12 weeks?

400

This is our year 1 and year 5 demand

48616 units, and 108,271 units

500

This is our COGS per unit for years 1 and 5

$29.70, and $28.85