LZB Origins
Recliners and Innovation
The Brand Family
Pop Culture and Marketing
Furniture World (General)
100

This Michigan city, La-Z-Boy's founding home and HQ since 1927.

What is Monroe?

100

The single product category that is La-Z-Boy's heritage and still its most recognized. 

What is the recliner?

100

The modern, custom, direct-to-consumer brand La-Z-Boy acquired in 2018.

What is Joybird?

100

This sitcom famously featured matching recliners for two main characters. 

What is Friends? 

100

This Swedish flat-pack giant is the largest furniture retailer in the world. 

What is IKEA?

200

The two cousins who founded the company in 1927.

Who are Edward Knabusch and Edwin Shoemaker?

200

The material the very first 1927 chair was made from, making it look like patio furniture. 

What is wood?

200

This brand has built family-oriented, moderately priced furniture for over forty years and is part of the portfolio.

What is England Furniture Co.?

200

The 2019 celebrity brand spokesperson known for "The Good Place" and "Frozen." 

 Who is Kristen Bell?

200

The average lifespan of a sofa is roughly this many years.

What is (about) eight years?

300

The everyday produce containers the founders used to mock up their first chair.

What are orange crates?

300

This 1961 innovation both reclined and rocked, sending sales soaring.

What is the Reclina-Rocker (rocker-recliner)?

300

The occasional-furniture brand known for tables and accent pieces that La-Z-Boy kept in the recent divestiture. 

What is Hammary?

300

This actress and model fronted the 2011 "Brooke Review" campaign.

Who is Brooke Shields?

300

Everyone calls their sofa this, but technically this piece has no arms and its name comes from the French for 'to lie down.

What is a couch?

400

Before "La-Z-Boy," the company used this name, later dropped because people thought it made footwear.

What is Kna-Shoe (Manufacturing Company)?

400

The proprietary cushion technology launched with the 2009 Premier stationary sofa line. 

What is Comfort Core?

400

These two casegoods brands were sold to Banner House in June 2026.

What are American Drew and Kincaid?

400

La-Z-Boy's "Long Live the Lazy" marketing platform debuted on National Lazy Day (August 10) in this year.

What is 2023?

400

The naturalist who evolved furniture when he added wheels to his chair in the 1800s, inspiring the modern office chair.

Who is Charles Darwin?

500

"La-Z-Boy" beat out these two runner-up names from the naming contest. 

What are "The Sit-N-Snooze" and "The Slack Back"?

500

After the rocker-recliner took off, annual sales grew from about $1 million to this figure within roughly ten years.

What is $52 million?

500

La-Z-Boy's operating model, spanning manufacturing, wholesale, and company-owned retail, is described by this two-word term. 

What is vertically integrated?

500

This fashion designer lent his name to a 2004 La-Z-Boy home furnishings collection. 

Who is Todd Oldham?

500

This iconic deep-buttoned, rolled-arm sofa is named for the 18th-century earl who wanted gentlemen to sit without creasing their suits.

What is a Chesterfield?