MAC Cosmetics

Business Characteristics

100

True or False: MAC products can only be purchased online

False

200

What services does MAC provide?

Makeovers

Makeup how-to demos

300

What type of ownership does MAC cosmetics have?

Corporation

International Business

100

Name MAC's strategic alliance partner

MAC is not part of a strategic alliance

200

When did MAC merge with Estée Lauder? 

1988

300

Where are MAC's offshore operations located?

Italy and the United States 

Corporate Social Responsibility

100

True or False: MAC produces and sells organic makeup? 

False

200

What is the name of the makeup collection that is part of the MAC AIDS Fund campaign?

VIVA GLAM

300

How many old MAC products must be recycled to claim a free lipstick with the Back-to-MAC program?

6