Symbols
The place/thing where kids show they are learning the gender stereotypes of marriage
Sally's playhouse
The name of the advertising firm where Don works
Sterling Cooper
Bethlehem Steel: Pete's Pitch
What Toni Morrison called the act of alienating a group of people based on cultural, racial, or physical features.
Othering
Don to Pete
The symbol of Helen's generosity and warmth, despite the neighborhood women's cold treatment of her.
Sally's frozen birthday cake (Sara Lee)
The name of the magazine where Pete's story is published
Boy's Life
Liberty Capital Savings (Bank)
"Private Executive Account"
What Betty Friedan called the phenomenon faced by suburban housewives
The Problem That Has No Name
"Why is it that every time a man takes you out to lunch around here, you're the dessert?"
Peggy to Joan
The symbol of Don's chivalry to Rachel after the team gets caught in a lie.
Medieval knight cuff links
Trudy and Pete's honeymoon destination
Niagara Falls
Lucky Strike
"It's Toasted"
In the 1960s, women could be fired (or not even hired) for this "condition"
Pregnancy
"This is the same scare you had five years ago. You dealt with it. I know I slept easier knowing that doctors smoke."
Midge to Don
Two empty symbols (tokens) of Don's affection (What he thinks women want)
Betty's watch; Sally's dog
The name of the first European settlement in what is now Manhattan
New Amsterdam
Right Guard Deodorant: The question Don poses to the team
In 2011 Conway and Oreskes claimed that tobacco companies were "merchants" of this
Doubt
"I don't think I realized it until this moment, but it must be hard being a man, too."
Rachel to Don
The symbol of Don's achievement that potentially upends his life.
The fallen horseshoe
Helen's ex-husband's name
Dan
Bethlehem Steel: Don's original pitch
"The city of _____, brought to you by Bethlehem Steel."
The 4-word title of the 1952 Reader's Digest article that raised fears about tobacco use.
"Cancer by the Carton."
“You’re going to need a stronger stomach if you’re going to be back in the kitchen seeing how the sausage is made.”
Bert Cooper to Don