Marketing And Branding
Prototyping
Customer
Discovery
Discovery
Design Thinking
Business
Development
Development
100
Name three elements of Brand Identity.
Color Scheme, Logo, Tone, Voice, Typography,
100
What is a Prototype?
An early model of a product or service built to test a concept or a process, and get user feedback.
100
What is the purpose of customer discovery?
The purpose of customer discovery is to refine and optimize an idea for its target customer before the product launches into the market.
100
What is the first step of the design thinking process?
Empathize
100
When is the best time to develop your business?
NOW
200
What are the 4P's of Marketing
Product, Place, Promotion, Price
200
What is a MVP?
A product with enough features to attract early adopters and validate a product idea.
Bonus Points: LeBron James
200
What type of questions do you want to avoid while interviewing?
Yes or No questions
200
What are the two types of extreme users?
Novice and Expert
200
True or False
You should wait until everything is perfect to start your business.
False
300
What is Experiential Marketing
Experiential marketing focuses on creating an experience for customers rather than approaching them through traditional methods.
300
True or False
A storyboard is a type of Prototype
True
300
Name two types of stakeholders you would talk to during customer discovery?
Extreme Users, Competitors, Novice Users, Potential User, Experts
300
In what stage in the design thinking process do you collect user feedback?
Test
300
What is the name of Malique's business?
Gewd Botanicals
400
What Form of Marketing is this
A. Print
B. Experiential
C. Guerrilla
D. Social Media
C. Guerrilla Marketing
400
What are the three types of Prototypes?
Physical, Digital, and Storyboard
400
Age, Location, gender, income level, race, education level, are associated with what term?
Demographics
400
Name a company that uses innovation in their industry.
Air bnb, Netflix, Tik Tok, TBD
400
What is an EIN number?
Bonus 10 points: What does EIN stand for
A Federal Tax Identification Number, and is used to identify a business entity.
Bonus 10 points: Employer Identification Number
500
What is Guerrilla Marketing
This marketing channel utilizes unconconvential marketing methods to boost sales and attract interest in brands.
500
What are five Alternative ways to use paperclips
Judged by Mrs. Tual
500
What are the three phrases you can use to get customer feedback?
I like, I wish, I wonder
500
What's the minimum amount of customer feedback you want to get while testing?
50
500
True or False
I should wait to have sales before I get an EIN number
False