Presentation Facts
What does LLM stand for?
Large language models
AI that creates new content
Gen AI
In this 1984 movie, a robot is sent back in time by AI to kill Sarah Connor.
What is the name of the AI speechbot on IPhone devices
What is Natural Language Processing?
Technology that enables computers to recognize, understand, and generate text and speech based on human languages.
What are the four types of data analytics as mentioned in this presentation?
Descriptive analytics (what happened?)
Diagnostic analytics (why did it happen?)
Predictive analytics (what might happen in the future?)
Prescriptive analytics (what should we do next?)
This smartphone feature uses AI to unlock your phone by scanning your face
Facial Recognition
This 2001 movie features an AI computer named HAL 9000 that controls a spaceship.
A space odyssey 2001
Which company created the most used AI model in the world?
OpenAI
Name two reasons why a company may want to use AI chatbots for marketing research.
Data collection
Cost savings
Overall efficiency
Enhanced quality
RANDOM SPACE: WHAT IS KENNETH'S MIDDLE NAME?
Justin
This type of fake AI video can make it look like a famous person said something they never actually said.
Deepfakes
This Pixar movie takes place in the future where a small robot cleans up Earth after humans leave because of pollution.
Name of the AI tool that humanizes AI writing
Quillbot
Name three out of the five specific applications of AI in Marketing Research highlighted in this presentation.
Customer Profiles
Chatbots
Advanced Data Analytics
Natural Language Processing
Computer Vision
What are the key areas of AI that can be applied to marketing research (hint: there are four)
Machine Learning (ML)
Deep Learning
Natural Language Processing (NLP)
Computer Vision
AI trained on massive libraries of text and code, enabling them to have emergent abilities such as solving complex math problems and writing computer code
Large Language Models
In this movie series, humans fight intelligent machines inside a simulated reality controlled by AI.
The Matrix
In 1997, this IBM supercomputer became famous for defeating world chess champion Garry Kasparov.
Deepblue
What type of Natural Language Processing is this an example of?
In a field guide about the birds of Hong Kong, it can be concluded using this type of NLP processing that kingfishers are associated with bodies of waters and sparrows will often forage on the ground.
Relationship Extraction
What is the definition of AI as mentioned in the presentation
technologies that enable computers to learn, reason, and perform advanced tasks in a way that simulates the attributes of human intelligence
This AI is used to perceive environments, make decisions and take actions
AI Agents
In this 2013 movie, a man falls in love with an AI voice assistant.
HER
In 2016, this AI program created by DeepMind shocked the world by defeating world champion Lee Sedol in the strategy board game Go.
AlphaGO
AI is used to build customer profiles using the following steps: clustering algorithms, predictive models, natural language processing, and marketing strategy.
Give a brief explanation of what each step entails.
Clustering Algorithms
Pattern Identification
K-means clustering
Hierarchical Clustering
Predictive Models
Likelihood to purchase
Churn risk
Future Spending levels
Natural Language Processing
Customer sentiment
Common Complaints
Product preferences
Marketing Strategy
Collaborative fitting
Appeal to customers
Retention program