Visibility
Clickability
Convertibility
Profitability
Marketing Terms
100

These two types of marketing are what can make a client visible. 

What is Inbound and Outbound marketing.

100

We want to make your ad copy like _____ sweater in a sea of white sweaters. 

What is Red

100

The biggest no-brainer in digital marketing. 

What is Retargeting

100

This tool helps the business owner stay organized with their opportunities. 

What is the CRM

100

OTT

What is Over the Top (streaming TV)

200

Popular with E-commerce clients who use this type of ad to be visible to customers looking to buy their products.  

What are shopping ads.

200

Marketing 360 clients are gaining more clicks with this trademarked copy.

What is Top Rated Local. 

200

When Madwire builds this for the client, on average it will double the conversion rate vs a competitor building.  

What is the Website

200

Downloading a list from this tool and loading it into Facebook can help you hit your target market more efficiently.

What is CRM

200

CPC

What is Cost Per Click

300

This popular type of ad is optimized by AI and is a Goal-based campaign that allows you to advertise across all of Google’s Ad networks in a single campaign. Optimizing performance in real-time and across channels using Smart Bidding

What is a performance max campaign.

300

_____________ Does Matter!

What is Design

300
On average 30% or more of these stinkers will be from a competitor. 

What is your bad reviews. 

300

This tool can be automated to send content at a specific time and day.

What is Nurture (Email)

300

ROI

What is Return On Investment

400

This type of ad will make a brand visible up to 80k views for $5000 per month on channels like ESPN & Fox Sports.

What OTT Premium Package.

400

This type of click generates a phone call. 

What is click to call

400

On average 30% of these people will do this before converting.  

What is social proof (look at reviews or social)

400

2.6% +$.30 

What is the payments rate.

400

ROAS

What is Return On Ad Spend

500

Clients in these two verticals who want to receive Google-guaranteed leads must have Advanced Verification to be approved.  

What is locksmith's and Garage Door contractors?

500

This type of listing gives the user a multitude of options to enter the website. 

What is an Ad extension. 

500

The best way to describe how Retargeting Ads work. 

Have you visited a website and after leaving you see that product or service on social or other websites?

Client -"Yes"

That's retargeting! 

500

Requires $20 one-time fee to register and use in marketing 360.

What is Text Messaging.

500

CAC

What is Customer Acquisition Cost