Know Your Style Guide
What's wrong with this number?
1000
There's no comma after the 1 (1,000)
True or false: if you're using a testimonial, you still need eyebrow text
False! No eyebrow text necessary
What are the three main sections of a case study?
Problem, Solution, Result
Are we making pardot links for LPs?
No, thank God
What is the name of Kevin's oldest daughter?
Charlotte
What's wrong with this?
FAQ's
No apostrophe needed - FAQs
True or false: a case study headline should generally be similar in feel to a newspaper headline
True!
True or false: you can use more than one client testimonial in one custom section if they're short enough
True!
Who creates URLs for LPs?
The designer
How many cats does Jenna have?
Two
True or false: the second part of a hyphenated word is capitalized in a header (i.e., four-step strategy)
True (i.e., Our Four-Step Strategy, NOT Our Four-step Strategy)
Name two options you can use for custom brochure sections if there's no social proof available.
Company milestones, statistics, CEO quotes, success story, a unique product/service, mission statement, etc.
What is the maximum character count for a pitch deck slide?
450 characters
What's the new character limit for the services section on a sell sheet? (Thanks Maya)
610
What is Maya's cat's name?
Bijou
What's the difference between "assure" and "ensure"?
assure: tell someone something with confidence (I assure you, I’m not a bad guy.)
ensure: make sure (We ensured the site went live without a hitch.)
There are no testimonials in the creative brief. What are some other resources you can check?
Imp packet, client website, Yelp, Google reviews, Facebook, LinkedIn
How long can the CTA be on the BACK of a postcard?
80 characters
In the client contact info on collateral, what are we doing with websites now?
We hyperlink them :)
Where is Cayla going to grad school?
Northwestern
How is time formatted according to our style guide?
Keep a.m. and p.m. in lowercase and abbreviated with periods
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This is a CTA at the end of a brochure. What's wrong with it?
Weak verbs, not very specific, doesn't dig into the reader's problem, very short, etc.
Name three of the eight types of infographics you can use.
Statistics, Fun Facts, Informational, How-To, Comparison, Process, Timeline, Project Highlight
On our team SharePoint (here's the link but you don't have to recite it: https://abstraktmg.sharepoint.com/:x:/r/sites/MarketingCollateral/_layouts/15/Doc.aspx?sourcedoc=%7B7C449915-F5DA-4ED5-BCD9-0F30679068CB%7D&file=2024%20Copy%20Best%20Practices%20%26%20Resources.xlsx&action=default&mobileredirect=true)
What horror movie scared the s*** out of Jason when he was a kid?
Gremlins