Main Idea
What is the main idea of the entire article?
Which sentence explains how Toys R Us was able to quickly become the most popular destination for toys?
"Because the store focused on just one type of product--toys--it was able to quickly become the most popular destination."
Where did Toys R Us have stores?
All across the world
Which of the following is not a reason that Toys R Us closed its doors?
a. Fewer babies are being born.
b. Toys R Us made expensive improvements to its stores
b. Toys R Us made expensive improvements to its stores
What is the Theme of the vintage ad?
Toys R Us makes it so fun to be a kid that no one wants to grow up.
What is the subsection "Money, Money, Money" mostly about?
Toys R Us closed down because they weren't making enough money
Which sentence defines the word "debt"?
"This means that the store had borrowed money and was having trouble paying it back."
How did the company struggle?
Financial problems
According to the article, what is one way that families today have changed?
Many people are waiting until they are older to have children
There’s something for every kind of kid at Toys R Us
What is the subsection "Oh Baby" mostly about?
The drop in birth rates is one major factor in Toys R Us having to close
Which 2 sentences explain why Americans became more cautious about having children?
Why weren't other similar companies able to compete with Toys R Us?
Because Toys R Us had a large selection and low prices
According to the article, when did families become more cautious about having children?
After the Great Recession of 2008
Identify at least two obvious differences between the commercials.
Vintage ad: outdated graphics, poor sound quality kids in commercial all seem to be about the same age various settings
Modern ad: special effects includes kids of different age groups set in a Toys R Us store
According to the article, what 3 factors led Toys R Us to close their doors?
1. Toys R Us had a lot of debt
2. Competition with Amazon and Walmart offering free shipping
3. Fewer babies being born
Which sentence tells the reader how American shopping trends are changing?
"In recent years, many customers stopped shopping at Toys R Us because they were able to find cheaper prices and free shipping online."
The article gives the names of two retailers that were able to compete well against Toys R Us. Who are those retailers?
Amazon and Walmart
Which sentence from the article provides a detail to support your answer to the above question?
Many people lost their jobs, their homes, and their retirement savings.
As you view the video clip, identify three details that are included in the video clip that are not in the article
1. TRU started as a baby furniture store
2. TRU had a disastrous partnership with Amazon
3. brings up other retailers similar to TRU who filed for bankruptcy: Payless and Radio Shack
Look at the graph on the 2nd page of the article. Which statement from the article does the graph support? Why?
1. If birth rates continue to drop, there will be economic impacts far beyond the closure of one store
2. For the past decade, birth rates have been dropping
#2: For the past decade, birth rates have been dropping.
Which sentence provides evidence that Amazon is doing well in selling toys?
"In fact, the number of toy sales made online has doubled in the past five years."
Because Toys R Us was in debt, what were they unable to do?
Improve their stores
Based on evidence from the article, what changes do you think that other big retailers like Toys R Us should consider making to their stores in order to compete in today’s market?
I think that other big retailers like Toys R Us should consider offering free shipping and cheaper prices like Amazon does.
The video clip mentions two other other retailers who also filed for bankruptcy in 2017. Name those retailers
Payless and Radio Shack filed for bankruptcy in 2017