Not Making $$ on the Web
Strangely, you can have a very successful Web company without making money. On the ____, success has been as much about how much energy is generated around your endeavor, how cool you are thought to be, as has been is about making money.
Web
The Web business model we call ____ means making money from promoting other people's products on your site.
Ads
Different kinds of _______ (console, PC, FB, mobile) have different business models.
Games
So what happens in between fame and riches? _______ !
Investors
The Web business model we call "_______ _______" other businesses means making sure even your competitors need your product to succeed.
Getting Underneath
The big idea in online business has been: first get ____, then you'll get ______.
Most of Microsoft's money comes from the fact that PCs have __________ pre-installed
Windows
One challenge for Facebook is to get __________ to understand the value of friendships formed at work on Facebook.
Businesses
Much money has passed hands as Facebook's Mark Zuckerberg gives portions of the company's _______ (stock) to constituents such as Facebook staff.
The traditional model is that people _________ a product, install it, and play the game.
Buy
The most successful companies on the Web are not those with the best software, but those that ________ enough to keep creating new versions and generating new ideas.
Learn
For now Facebook sign-in is free for other companies to use, but once everyone is using it, will Facebook try to ________ it?
Monetize
Endorsements have the potential for __________ (the more a company is “liked,” the more it might pay for the service that exposes it to those audiences).
Monetization
The big question: is it okay to make money on the Web? If so, what methods are _________ ?
Ethical
In social games, Facebook and Zynga are the current champions—in particular, _______ rules the social space. Zynga's model consists of free, time-limited play.
Farmville
_____ is a measure of how cool you are and ______ is a measure of how many people frequent your system.
Buzz, Eyeballs
Monster.com and Craigslist are other ______ that are competing very well with newspaper ads.
Infomediaries
Facebook is __________ the intranet capabilities of the site
Dogfooding
For many years information was given to readers in exchange for their ___________ —can the industry get people to pay now?
Attention
A mediator stands between two parties. An _______ works between users and companies, providing information.
Infomediator
A company may launch a product several times before it actually works well. This tactic of trial and error is called the __________________________
Version 3 phenomenon
This is a guaranteed _______ ________ , and gets around the fact that multiple companies produce the computers. NO matter who produces the computer Microsoft gets paid.
Farmville's method consists of: 1. Frustrating you; 2. Rewarding you (you can pay more to “unlock” systems); and 3. Creating a gift economy (which is really ____________ ____________ .
Viral Marketing
Initially, _____ made money with this model: the user buys a disk, and owns it forever. They somehow managed to keep that model and add a ______ model on top of it.
Wow, Subscription-Based
Some companies invent ways of selling things not sold before, or reinvent new ways to sell traditional items. For example, no one knew exactly how to make money on digital _________ before Apple created a good _________ model.
Music, Revenue