1st Impressions Matter
"Your main competitor just launched with full accessibility compliance. How is that influencing your timeline considerations?"
What is creating competitive pressure/urgency?
COST CREATOR
"Most procurement teams we work with approve this in about 30 days. What's driving the timing on your end?"
What is creating urgency through peer/industry comparison?
COST CREATOR
"We've processed 10 million hours of content for streaming platforms. Our error rate is 0.02% - industry average is 3-5%."
What is establishing industry experience and/or credibility?
VALUE CREATOR
"We maintain subtitle quality standards across 47 languages with in-country linguists, not just translators. Cultural context matters for accessibility."
What is comprehensive globalization capabilities?
VALUE CREATOR
"Are you prepared for how ADA Title II guidelines will impact your accessibility priorities"
What is creating compliance urgency?
COST CREATOR
"Here's a 2-minute demo of how Netflix solved their exact same captioning challenge. Would you like to see how this applies to your streaming platform?"
What is demonstrating specific industry knowledge?
VALUE CREATOR
"Budget is important to you. Our exclusive Jumpstart initiative offers extensive cost savings for work that will be required by the EAA."
What is reframing budget objections around business impact?
VALUE CREATOR
"Disney+ launched globally with 48-hour subtitle turnaround requirements. We delivered in 36 hours across 15 languages during their peak season."
What is demonstrating specific industry knowledge OR customer success story?
VALUE CREATOR
"How would delays in accessibility approvals affect your project launch timeline?"
What is highlighting timeline risks and impact?
COST CREATOR
"Corporate training videos with quality captions see 34% higher completion rates. That's 2,400 more employees completing compliance training annually."
What is connecting accessibility to specific benefits?
VALUE CREATOR
"I'm wondering - as the accessibility decision-maker, what would exploring all available options mean for your peace of mind and due diligence?"
What is creating personal liability and/or FOMO?
COST CREATOR
"I'm wondering if this month-end pricing quote might be helpful for your budget planning, since we'll need to move to standard rates after that?"
What is creating artificial urgency/pressure?
COST CREATOR
"I'm curious about your brand positioning - how important is being seen as an accessibility leader in your industry?"
What is creating social cost of inaction?
COST CREATOR
"How much market share could you lose if competitors meet compliance first?"
What is creating competitive cost of delay?
COST CREATOR
"When your boss asks about accessibility strategy, how would you like to position your department's approach?"
What is creating social cost of being behind the curve?
COST CREATOR