Marketing
The four things in marketing: Product, Price, Place, and ___?
Promotion
Finding and hiring new workers for a company — what is it?
Recruitment (hiring)
A simple list of good and bad things about a choice — what is it?
Pros and cons
Making or using new ideas in a company — what is it?
Innovation
A 4-part box that helps you do important and urgent tasks first — what is it?
Eisenhower Matrix
A small group of buyers with the same needs is called a market ___?
Segment
A talk between a boss and a worker about how the worker is doing — what is it?
Performance review
A drawing that looks like a fish bone and helps find the cause of a problem — what is it?
Fishbone diagram (Ishikawa)
A famous 8-step plan for change by John Kotter — what is it?
Kotter's model
In the row 3, 6, 11, 18, 27 — each number goes up by 3, 5, 7, 9. What is the next number?
38
When many people buy your product and you sell the most — this stage is called ___?
Maturity
Helping a new worker learn the job and the company — what is it?
Onboarding (training)
When you only look for information that agrees with your own ideas — what bias is it?
Confirmation bias
When people do not want to change their habits at work — what is it?
Resistance to change
A word starting with "D" that means giving work to other people — what is it?
Delegation
When customers stop buying from you and go to another company — what is it?
Losing customers (churn)
A theory that says some things at work make people happy and other things make them unhappy — whose theory?
Herzberg
A way to decide by thinking about what may happen and how good or bad it is — what is it?
Expected value
A small, slow improvement of a product or process — what is it?
Incremental innovation
You have 4 projects (payback: 6 months, 1 year, 2 years, 4 years). You can only take projects that pay back in 18 months. Which ones?
First, second, and third
What a customer gets from a product for the money they pay — it is customer ___?
Value
The money a company loses when a worker leaves and a new one must be found — what is it?
Cost of turnover
A way for experts to answer questions again and again until they agree — what is it?
Delphi method
A model by McKinsey with 7 parts of a company — what is it?
McKinsey 7S
If 8 people each shake hands with every other person once, how many handshakes are there?
28