ACRONYMS
What does "CEO" stand for?
Chief Executive Officer
a leadership style which involves employee feedback and ideas in the decision making process
Participative management
What's Nike's slogan?
Just do it
My logo is a fruit with a biting mark.
Apple
Originally, McDonald's didn't sell burgers but...
hot dogs!
Headquarters
a non-profit organization that operates independently of any government
an NGO (non governmental organisation)
A slogan is part of a company's ......................... resources.
intangible
I became famous thanks to my recognizable three stripes logo. Who am I?
Adidas
What brand was founded by Mars and Murrie ?
M&Ms
What are SMBs?
Small and Medium Businesses
the department of an organisation that deals with hiring, administration and training staff
Human resources
Their slogan is "it's finger licking good". Who are they?
KFC (Kentucky Fried Chicken)
My logo has green scales, a red tongue and sharp teeth
Lacoste
What beverage was originally sold in drugstores?
Coca Cola
Give the English acronym for "RSE".
CSR (Corporate Social Responsibility)
the general impression customers have about a brand
brand image
"Because I'm worth it" is 50 years old. Whose slogan is it?
L'Oréal
This prestigious brand's logo is a golden crown.
Rolex
Two brothers ran a shoe company. One day, they went their separate ways. What brands did they found?
Adidas and Puma
What do the letters C2B stand for?
Customer to Business
the total amount of money brought by a company's operations
revenue
Complete Coca Cola's slogan: "Open ..."
happiness
My logo is a mythical creature, half woman half fish
Starbucks
What do Jack Daniel's employees get every month on pay day?
a bottle of whisky