Global Brand and Feasibility
Benefits to a business of having a g_____ b____
What is Global Brand
Standardisation or adaptation when applying elements of the marketing mix to global brands
▪ c__________ s______
What is Corporate Slogan
Rationale for and benefits of global strategic alliances
▪ o__________
What is Outsourcing
sources of financial risk in export markets, including:
▪ c_________ f______________
What is Currency Fluctuations
The role of innovation in improving p_______ , p______ and s_______
What is products, processes and services
Factors that impact on the success of innovation
▪ t_____
What is Timing
Factors that determine the feasibility of expanding into a foreign market, including:
▪ l_____ of d_____ by c________
What is level of demand by consumers
standardisation or adaptation when applying elements of the marketing mix to global brands
▪ p_______ n____
What is Product Name
Rationale for and benefits of global strategic alliances
▪ a__________
What is Acquisition
sources of financial risk in export markets, including:
▪ n__-p________ of m_____
What is Non-Payment of Monies
The benefits of innovation for business, including:
▪ f________ g___
What is Financial Gain
Factors that impact on the success of innovation
- C ___
What is Cost
Factors that determine the feasibility of expanding into a foreign market, including:
▪ c________ p______
What is Consumer Patterns
standardisation or adaptation when applying elements of the marketing mix to global brands
▪ p_______ f_______
What is Product Features
Rationale for and benefits of global strategic alliances
▪ m_______
What is Merger
strategies for minimising financial risk in export markets, including:
▪ d_____________
What is Documentation
The benefits of innovation for business, including:
▪ e___________ of g_____ m_____ p________
What is Expansion of Global Market Presence
Factors that impact on the success of innovation
▪ m__________ s_______
What is Marketing Strategy
factors that determine the feasibility of expanding into a foreign market, including:
▪ c__________ a_______
What is Competitor Activity
standardisation or adaptation when applying elements of the marketing mix to global brands
▪ p________________
What is Positioning
Rationale for and benefits of global strategic alliances
▪ j____ v________
What is Joint Venture
strategies for minimising financial risk in export markets, including:
▪ i _______
What is Insurance
The benefits of innovation for business, including:
▪ i________ m_____ s____
What is Increased Market Share
Factors that impact on the success of innovation
▪ t_________
What is Technology
rationale for and benefits of global strategic alliances
- f__________
What is Franchising
strategies for minimising financial risk in export markets, including:
▪ h_______
What is hedging