The Role of Supplier Relationships in the U.S. Economy
Strategies for Building Strong Supplier Relationships
Responding to Supply Chain Crises
The Future of Supplier Relationship Management
Starbucks Case Study
100

What do supplier relationships connect businesses to?

Producers of raw materials, components, and finished goods

100

What helps build trust between companies and suppliers?

Clear communication, honoring contracts, and paying on time.

100

Why are strong supplier relationships especially important during crises?

They help businesses adapt and recover faster.

100

What digital tools help companies track performance and manage risk?

AI, data analytics, and digital tracking systems.

100

How does Starbucks use direct sourcing to strengthen supplier relationships?

By buying beans directly from farmers to ensure quality and trust.

200

Name two reasons why strong supplier relationships help companies run smoothly.

They reduce delays, control costs, ensure quality, and increase reliability.

200

Why do leading U.S. companies hold regular meetings with suppliers?

To align expectations, review performance, and prevent misunderstandings.

200

During COVID-19, how did companies with strong supplier relationships respond to shortages?

They adjusted production, found alternative suppliers, and prioritized

200

What do U.S. consumers and regulators demand regarding sustainability?

Ethical sourcing and environmental responsibility.  

200

What is the purpose of Starbucks’ C.A.F.E. Practices program?

Daily Double


To set standards for ethical sourcing, quality, and sustainability.

300

What type of partnership creates long-term value beyond one-time transactions?

Long-term supplier partnerships

300

What advantage comes from sharing demand forecasts and compliance standards?

Better planning and increased transparency.

300

What product did Ford shift production to during early COVID-19?

Ventilators.

300

What is supplier diversity?

Partnering with minority-, women-, and veteran-owned businesses.

300

What do Starbucks Farmer Support Centers provide?

Free agronomist support to improve crop quality and productivity.

400

How can supply chain disruptions affect entire U.S. industries?

They can halt production across multiple sectors.

400

Give two examples of shared goals companies work on with suppliers.

Cost reduction, quality improvement, and sustainability goals.

400

What happened during the 2021 Texas winter storm that disrupted supply chains?

Energy and chemical plant shutdowns caused material shortages.

400

Why are companies shortening supply chains and sourcing more domestically?

To build resilience and reduce global disruption risks.

400

What is Hacienda Alsacia?

A Starbucks research and development coffee farm in Costa Rica.

500

What is one major disruption that impacted the automotive and electronics sectors?

Semiconductor chip shortages.

500

What is a supplier development program?

A program that helps suppliers improve through training or technology upgrades.

500

Why do companies like Microsoft invest in cybersecurity standards for suppliers?

To prevent breaches that could halt operations or expose data.

500

How does involving suppliers in product design help?

It improves innovation, quality, and efficiency.

500

What is Starbucks’ goal for diverse supplier investment by 2030?

Invest $1.5 billion in diverse suppliers.