Performance on TikTok
Is "Search Ads" a campaign objective or an ad placement?
Ad Placement
What's the name of the main e-commerce format for web?
Video Shopping Ads (VSA)
How many conversions are necessary for an ad group to have passed the Learning Phase?
50
What's the most advanced web attribution method available at the moment?
Pixel with Advanced Matching + Events API
What's the Catalogue recommended upload method?
Catalogue Feed
Can you use the Carousel format with Product Sales (Video Shopping Ads)?
No, it's not linked to the catalog and as such is not available for this objective at the moment.
How long should ad videos last as a recommendation?
Between 21 to 34 seconds
What Pixel parameter is essential to run Performance Campaigns?
Value parameter