Category 1
the activity of making goods or products
Production
the production of large quantities of identical goods.
Mass production
the process of producing goods using machines, labor, and raw materials.
Manufacturing
a system where a product moves step by step through workers or machines until it is completed.
Production line
the process of putting different parts together to make a finished product.
Assembly
basic materials used to manufacture products.
Raw materials
a building where goods are produced using machines and workers.
Factory
the process of checking products to ensure they meet required standards.
Quality control
the system involved in producing and delivering a product to customers.
Supply chain
the stock of goods and materials a company keeps for sale or production.
Inventory
the process of delivering products to stores or customers.
Distribution
the activities used to promote and sell products or services
Marketing
a name, symbol, or design that identifies a product or company.
Brand
a message designed to persuade people to buy a product or service.
Advertisement
activities used to increase awareness or sales of a product.
Promotion
1. the group of consumers a company aims to sell its products to.
2. a person who buys or uses goods and services.
1. Target market
2. Consumer
Bonus
+400
1. the process of collecting information about customers and market conditions.
2. a plan developed to increase product sales.
1. Market research
2. Sales strategy
Fine
-400
1. a factor that allows a company to perform better than its competitors.
2. to introduce a new product to the market.
1. Competitive advantage
2. Launch a product
Fine
-500
1. to successfully enter a new market.
2. to increase the percentage of total sales in a market.
1. Break into the market
2. Gain market share
1. to reduce expenses in order to increase profit.
2. to produce enough goods to satisfy customer needs.
1. Cut costs
2. Meet demand
1. information about a product spread by customers rather than advertising.
2. to spread very quickly among people, especially on the internet.
1. Word of mouth
2. Go viral
Bonus
+500