Streaming 101
Ads in this environment are always 100% viewable and cannot be skipped.
What are non-skippable ads?
This is the main content driver of viewership on Very Local.
What is local news?
This is the primary value influencers provide beyond traditional ads.
What is trust and authenticity?
This targeting method focuses on the audience's age
What is demographic targeting?
America's Auto Mart invests $5000 on pre-roll at a $25 CPM. This is the total number of impressions they will receive.
What is 200,000?
Hearst Anyscreen OTT offers access to this number of premium publisher channels on the Reach tier.
What is 242 channels?
This is the typical length of time a streaming TV special stays on the platform.
What is 6 months?
This is the approximate ROI brands can see from influencer campaigns.
What is 650% ROI?
This targeting method focuses on user actions like browsing.
What is behavioral targeting?
Arthur's Roofing wants to buy 100,000 display impressions on WXII12.com, this is the amount of money they are investing.
What is $600?
This percentage represents the typical viewer completion rate for OTT ads.
What is 98%?
This audience segment is who Very Local helps reach.
What are cord-cutters?
These are the two primary platforms used in Hearst influencer campaigns.
What are Instagram and TikTok?
This targeting method places ads on websites with certain words on their site
What is keyword targeting?
Krazy Kevin Powell plans on buying $7,500 pre-roll impressions at a $30 CPM. This is the number of impressions.
What is 250,000 impressions?
This type of data allows targeting based on actual viewing behavior from smart TVs.
What is ACR data?
This is the primary geographic targeting level available for Very Local.
What is DMA?
This document outlines messaging, goals, and creative direction.
What is a creative brief?
This targeting method places ads within themed content categories.
What is contextual targeting?
Rooms to Go is spending $10,000 gross, this is the net spend.
What is $8,500?
OTT ads primarily appear during this type of content experience.
What are full-episode TV shows?
This is the average age of the Very Local viewer.
What is 49?
This benefit ensures compliance with FTC and legal guidelines.
What is compliance and risk mitigation?
This version of geofencing targets residential addresses.
What is addressable geofencing?
Greensboro Toyota is running 240,000 OTT impressions at a $26 CPM. This is their investment.
What is $6,240?