The Brand
What income level is the GK Customer?
$100k+
How much is the local marketing requirement per month?
$4,000/m
What PPC impression share should you be at?
80%
What are the Three levels of the marketing funnel?
Promote, Engage, Leverage
What does SEO stand for?
Search Engine Optimization
What do I need in order to use pictures of a completed job?
Signed photo release form
What percent of your marketing budget should be spent on digital?
60%
What does it mean if you’re not reaching 80% impression share in PPC?
You’re leaving leads on the table!
What category of the funnel includes SEO & PPC?
Engage
What does PPC stand for?
Pay Per Click
What is the marketing silver bullet?
There isn’t one, its important to have an effective marketing mix
What is the recommended marketing spend per year?
5 - 10% of annual gross revenue goal
Who should I follow up with every week?
Dead leads and unclosed estimates!
What should you never do when responding to a bad review?
Argue with the customer.
What does a retargeting ad do?
Follows a customer for 30 days
What is the first item in the customer journey?
Create awareness
What should I do before every year?
Create a marketing plan/budget
Who should I meet with every month?
1SEO
What is the name of the data driven GK Family?
The Johnson Family
Who is the recommended vendor for print mailings?
Vericast
Who is responsible for driving leads to your business?
You, The Franchise Owner
How many leads do you need per truck, per month?
60 leads per month, per truck.
To improve SEO, what two spots should I be posting to?
Facebook and Google Business Profile
What two places can I get FREE demographic reports from?
GBbIS & Vericast
What form of advertising is the best?
Word of mouth/referrals