Tour SOP
What time do we start informing guests of public tours?
12:45
What does HWC stand for?
Handle with Care
Which artist activates our cafe outside?
Yinka Ilori
When did Superblue open?
May 2021
What’s the square footage of our exhibition?
50,000 Square feet.
What’s the number one thing to do when there is a tour occurring?
Communication
What is included in the Sensory Kits and why?
Sunglasses, brand new earplugs, two sensory toys, and a sensory guide.
Name 5 facts about the 8K monitor.
The 4 seasons go in order and take 15 minutes per season.
The 8k resolution is best perceived through the phone camera.
The gold leaf square is what is depicted in the squares in the background.
The tree is actually calligraphy art – the Japanese character Sei 生 (Life)
The flower species only grow corresponding to the real time of the year, every season.
Who are our founders?
Mollie Dent-Brocklehurst and Marc Glimcher
Where should HWC guests be led to if they feel uncomfortable within any installation?
The seats near the exit in the lobby.
The small table on the rug inside the concept store
Why is the communication between guides and the Concierge Team so important?
Provide the smoothest guest experience between the public and touring guests. This ensures that guests provide good feedback and the tour program can continue.
How do we accommodate HWC guests in P6, P24, and P26?
P6 uses a flashlight to gently point at a guest’s feet and direct it to P6 themselves. P6 gently and directly explains teamLab’s interactions with the flashlight on.
P24 advises the guests on the use of sunglasses; P24 is ready to escort HWC out to Salgado if the HWC guest is expressing or shows visible discomfort in the Ganzfeld.
P26 advises the guests on the bright flashing images and loud sounds of the dark film room. P26 suggests if they do not wish to watch the film, to exit through the side film door first, or to wait until the very end after the GA group exits.
How many people were photographed for the Chronicles of Miami Mural by JR?
1,048 people
What is Superblue named after?
The Blue Rider movement from Wassily Kandinsky and Franz Marc
Wassily Kandinsky’s depictions of perfect circles, and horses or horse riders in blue, directly inspired our Superblue logo and name respectively. Kandinsky believed blue was the most spiritual color.
What does the water at waters edge symbolize?
Miami’s rising sea levels
Explain the difference between a regular tour/group tour, VIP tour, and VVIP tour.
Regular/ group tour does not require exclusive access to spaces (unless group is over 20 people), or line cutting
VIP requires privatized access to James Turrell, Massless Clouds, and the Es Devlin film room.
VVIP groups need additional assistance from guides. Assuring that no guests disrupt the guest experience by approaching or taking photos.
Who is classified as an HWC?
Anyone with a tote
Uncomfortable demeanor
Headphones
Directly questions our sensory kit sign
What is the ganzfeld effect?
Lack of visual stimulation which causes the brain to create images from where it doesn’t exist.
Sensory deprivation
Where does the title “Every Wall is a Door” come from?
The author Ralph Waldo Emerson
Circumstances/barriers are opportunities to overcome them; a symbol of human resilience
What appears to be a physical limitation, is transcended sensorially by the altered state of mind inside the experience.
Why does JR take black and white photography?
To remove the topic of race from discussion and to allow people to express themselves as anonymously as they wish.
What should be done differently when a VIP tour, Group/regular tour, or VVIP tour enters Clouds/Pulse/Turrell?
VIP/VVIP tours have the Clouds and Turrell privatized and empty as soon as they arrive. If it is a VVIP, the waiting room of Clouds has to be empty as well. Pulse should have a guide holding the backmost sensor open for the tour. Public/Group tours are subject to waiting their turn and having the public potentially join their group for Clouds/Turrell.
Who did we partner with to get designated as a Sensory Friendly space?
UM-NSU CARD
What is the meaning behind Massless Clouds?
The sculptures are actively imitating the natural flow of life. The sculptures are inspired by biological membranes in cells. The generation and regeneration of the Clouds are impacted by the presence of guests in the experience, touching and separating the sculptures.
What is "Created by artists, completed by you"?
Superblue's Motto
Apart from the change in flowers, what signifies the change in seasons in Flowers and People?
The flower scent the sprays into the installation