Southside Church MarComm
To inspire people to follow Jesus by engaging them in the life and mission of the church.
mission
Our staff email client.
Google or Google Mail
Southside's lead graphic designer
Jenn Riggs
A person who subscribes to your Instagram account.
A follower
The world's largest social media platform.
This is our MarComm win!
To amplify engagement
MailChimp
This program is most commonly used for creating vector graphics.
Adobe Illustrator
The number of users who saw your specific Facebook post
Reach or Post Reach
Facebook has this many users worldwide.
2.8 billion
The place in our pathway that MarComm influences the most.
Endear
A monthly meeting of all directors to review the calendar and encourage collaboration and communication.
HUB
This video software is most commonly used for creating motion graphics.
Adobe Affer Effects
This platform is the leader in video and is currently the second largest search engine.
YouTube
The Grid and Stories are terms used for publishing places on this platform.
This data visualization tool allows organizatoins to beautifully share and display Google Metrics.
The SAAS we use for text-based marketing
Simple Texting
The acronym CMYK stands for this.
Cyan, Magenta, Yellow, and Key
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts)
Content Marketing
You need this many followers to enable the swipe up feature on Instagram.
10,000
The three legs/divisions of our marketing team.
Communications, Creative Services, and Digital Engagement
This is an image or line of text that prompts your visitors, leads, and customers to take action.
Call to Action or CTA
Hex codes represent these three colors.
Red, Green, & Blue.
62% of users of this platform are between the ages of 10 and 29.
TikTok
In Q1 of 2021 this platform experienced it's fastest revenue growth since 2014.