Divergent Thinking
This comes after first order thinking
What is second order thinking?
This bias stems from examples in your work life
What is egocentric bias
Meaning for the acronym WTP
What is Willingness to Pay?
Who are customers? What do they value? How can you give them what they value better than the competition?
What is Professor Hamilton's fool-proof patent pending 3-question definition for marketing?
Who is Hamilton?
What does that mean?
What is Steve's favorite question?
The tendency to seek out information that confirms what one already believes.
What is confirmation bias?
The shape or amore
What is the triangle of love?
The process of grouping customers by needs
What is segmentation?
Choosing your competition
What is parity?
"For every complex problem, there is a solution that is simple _______________"
What is neat and wrong
The tendency to believe that things that have happened recently are more likely than things that have happened further in the past
What is recency bias?
Always wrong but sometimes useful
What are models?
The right number of segments to target?
What is one?
It gives customers a reason for choosing your offering.
What is differentiation?
Divergent thinking is intended to do this
What is open up the frame?
The most effective communication tool (as considered by many at IP)
What is PowerPoint?
"We are a manufacturing company" is an example of this
What is an embedded mental model?
The area that is graphically depicted between cost and price
What is value captured?
The reference parity of Climaguard
What is semi-chem?
Devil's Advocate is associated with this form of divergent thinking
What is Perspective Shifting?
Some people think they are doing this when they are just rearranging their biases
What is thinking?
Decisions, tradeoffs, activities, resources, creating and capturing value
What is strategy?
Who the hell would pay MORE for a Wii
Who s Roman?
One or two compelling benefits
What is the optimum number of benefits to differentiate your product