Who's in the market
I have an unfulfilled desire, and I am financially able and willing to solve that desire. What am I?
What is a market
other customers who have the same needs are in the same specific market as you - a group known as a what?
Target Market
When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market, we are using what?
Mass Marketing
the way in which people live their daily lives; determined by their income, interests, and activities
Lifestyle
I segment based on gender, origin or heritage, religion, and socioeconomic status along with other categories. What am I?
Demographic segmentation
You may have the need or want, but if you don't have me you are not part of the buying market, what am I?
What is cash
Individual customers are targeted in this market.
What is a consumer market
I am another name for mass marketing
Undifferentiated marketing
An economic and sociological measure of a person's income, education, and occupation.
What is socioeconomic status.
I am in the market for a hearing aid. I am making this purchase based on what demographic segmentation?
What is lifestage
Having a need or a want as well as having the money to purchase is still not all I need. I must still be _______ to purchase.
What is willing
Who is targeted in the industrial market?
What are businesses
I am an advantage of mass marketing when first introducing a new product. What am I?
Communicating a broad message to a large audience
I am an individual's qualities or traits and behavior. What am I?
What is personality
I am opening a surf shop in key west, Florida. What is the dominant segmentation used?
What is geographic segmentation
I am one of the groups into which the total market is divided. What am I?
What is a market segment
The identification and selection of markets for a business or for a product is called what?
What is target marketing.
I am the process marketers use when they plan their activities for specific, well-defined groups of customers
Market segmentation
I am the division of a market on the basis of customer's lifestyle and personality. What am I
Psychographic segmentation
Cami only buys Citizens of Humanity brand jeans, and she only buys them because of Citizens of humanity's image. Regardless or price and availability of other jeans. What motivates Cami to buy?
What is loyalty response
I am a customer who purchases items for use in the operation of a business, for resale, or for making other goods. Who/what am I?
Industrial Market
When buying a tablet, tablet producers will want to know this about you to better market their product to you.
Specific features you desire
What is at the heart of the marketing concept market segmentation.
What is finding out what the customers need and meeting that need
The division of a market on the basis of customer's responses to a product is what?
What is behavioral segmentation
The use of segment marketing is increasing because today's customers are more _______ and more ______ in the purchases they make.
Informed, and discerning