Is the practice right,fair,honest?
What would happen if the product were marketed differently?
What practice will result in the greatest good for the greatest number of people?
What is Marketer’s three basic questions
100
emissions standards for automobiles, the use of unleaded gasoline only, phaseout of chlorofluorocarbons.
What is Clear Air Act
100
Recording and reporting financial activity and transactions
What is Accounting
100
The ups and downs in economic activity
What is Business cycles
100
Economic growth
Demand increases causing supply to increase
Businesses are hiring more employees and buying new equipment
Interest rate decrease
What is Characteristics of Expansion
200
Greatest growth period
What is 1960s -1980s
200
An agency of the government of the US charger with protecting human health and with safeguarding the natural environment
Supply is unable to meet the increasing demand
Consumer spending is high
Prices increase
Interest rates increase
Last occurred in the US 3/01
What is Characteristics of Peak
300
Product
Price
Place
Promotion
What is four Ps
300
Limits food exposure to pesticides
What is Food Quality Act
300
make sure organization meets its goals and obligations
What is Managment
300
The high point of the cycle
What is Peak(Prosperity)
300
Demand decreases as consumer spending does leading to a decrease in supply
Unemployment increases
Businesses fail
Prices decrease
Interest decrease
What is Characteristics of Contraction
400
exists when the amount of product supplied is equal to the amount demanded
What is Equilibrium
400
companies make an effort to produce and promote environmentally safe products.
What is Green Marketing
400
focused on product safety, labeling, misrepresentation, deceptive advertising, consumer refunds, and bank failures.
What is 1930-1950s
400
The decline part of the cycle
What is Contraction(Recession)
400
Economic activities stop their decline
Unemployment very high
Falling businesses
Bankruptcy increase
What is Characteristics of Trough
500
the process of converting government enterprises into privately owned companies
What is Privatization
500
monitors water
What is Safe Drink Water Act
500
altruistic concern for human welfare and advancement, usually manifested by donations of money,property, institutions of learning and hospitals and by generosity to other socially useful purposes.