International
Marketing
Marketing
What is the odd one: “Expanding market, declining market, developing market”?
Declining market
Which verb has a positive meaning in building relationships: "foster" or "sever"?
Foster
Which prefix means "too little"?
Under-
True or False: A company car or gym membership is an example of a fringe benefit.
True
Which verb means to "reduce or lessen the impact of a risk"?
Minimize
Put the words in the correct order to make a sentence:
successful / created / They / a / advertising / hugely / campaign.
They created a hugely successful advertising campaign.
What is the verb used for restoring relations?
Resume
Mary and I re- / co- taught a training session last month. She talked about sales, and I talked about marketing.
A standard compensation given to employees who are laid off or dismissed
Severance Payment
True or False: Adverbs of degree like "extremely" can weaken an adjective.
False — They strengthen it.
What word completes the phrase: "____ segmentation"?
MARKET segmentation
True or False: It’s acceptable to "cut off" relations when building trust.
False
Choose the correct verb form: "When he was 15, Slim ____ (buy) a small shareholding in a bank."
bought
Choose the correct form: "The survey ____ (complete) by the time the meeting started.
Had been completed
Choose the right verb: We eliminated / weighed up the pros and cons and decided that the risk is too great.
weighed up
True or False: "Brand identity" refers to how a company places its product in the market.
False — It refers to the brand's unique characteristics.
Which multi-word verb means "postpone or cancel"?
Call off
Identify and name the tense: "In recent years he has invested in distressed assets."
Present Perfect
Rewrite the sentence: "They are employing thousands of people worldwide." Change it to passive voice.
Thousands of people are being employed worldwide
Which one is odd?
slight immediate minuscule negligible
immediate
When discussing international marketing, what does STEP analysis include?
Sociological, technological, economic, and political factors
Identify the verb used to strengthen relations between companies (syn. cultivate, foster, improve, promote, build up, encourage, establish)
Cement
Put the verbs in the correct grammar forms: By the time the company _________ (launch) its new product, it ___________ (already secure) major investors and _________ (establish) a strong market presence.
By the time the company launched its new product, it had already secured major investors and established a strong market presence.
What does it mean "to sound out candidates during cold-calling?"
It means to ask questions and assess their interest, qualifications, or suitability for a job or opportunity before making a formal offer or proceeding further.
Choose the best word to complete a sentence:
He's been working successfully in top management for more than 20 years, so he's fairly / fully qualified to run the company.
FULLY