Category 1
a lower price than usual
discount
the business of advertising things on television, in newspapers, etc.
advertising
when the goods you require are not available
out of stock
to go ot different shops to compare prices and quality before you buy something
to shop ab out
determined to be more successful than other people
competitive
a job or profession that you do for a long time, especially one in which you can move to a higher position
career
the time when you can change your mind and cancel an order
cooling-off period
a promise ot give your money back if you are not happy
money-back guarantee
operating in a building, not on the Internet
bricks-and-mortar
producing a profit
profitable
someone who buys things or uses a service that a company provides
customer
the name, number and expiry date on your credit card
credit card details
the help you get from a company when you start ot use their product
after-sales service
the difference between the cost of buying or producing something and the price you sell it for
a margin
the income that a government or company receives regularly
revenue
someone who buys things from a shop or company
consumer
the way you choose to buy the goods you want
method of payment
the street in a town where you can find most shops and banks
the high street
setting two different prices online and in shops for the same goods
dual pricing
the act of making something, or of something becoming, smaller in size, amount, degree, importance
reduction
the person with the most authority in a large company
CEO
when you can pay some time after you buy, but at no extra cost
interest-free credit
a situation in which you have to make a very difficult choice
dilemma
extremely or unfairly competitive
cut-throat
to operate
to run