Marketing Mix & Match
What are the “4Ps” in marketing?
Product, Price, Place, Promotion.
Which basketball player is associated with Air Jordan?
Michael Jordan
Which color conveys trust?
Blue
If you're looking to sell a new product to teens, what platform is most likely your go-to?
TikTok
What do you call the group of people most likely to be interested in a product or service?
target audience
Who is the tech mogul that has promoted Tesla through his own Twitter presence?
Elon Musk
What color is used for urgency and sales?
Red
This technology company changed its name from “BackRub” to what we know it as today
This soda company is known for its holiday ads with animated polar bears. What brand is it?
Coca-Cola
What’s a “USP” in marketing?
Unique Selling Proposition
This soccer player has a lifetime endorsement deal with Nike. Who is he?
Cristiano Ronaldo
What is the term for using colors, scents, or sounds to influence a shopper’s emotions?
Sensory marketing
Which fast-food chain changed its logo from a detailed mascot image to a simple yellow “M”?
McDonald’s
This fast-food chain was named after its founder’s daughter, whose real name was Melinda?
Wendy’s
When customers repeatedly choose the same brand. What is the term for that?
Brand loyalty
What singer is known for her partnership with Pepsi and a halftime show?
Beyoncé
What is it called when people want something more because they can't have it?
Scarcity
This company rebranded from “Brad’s Drink” to its now-famous soda name
Pepsi
What’s the term for testing two content versions?
A/B testing
Marketing focused on eco-friendly products.
Green marketing.
Which rapper collaborated with McDonald's on a signature meal that went viral in 2020?
Travis Scott
What’s the term for when customers avoid making choices cuz of too many options?
Choice paralysis
In 2021, which social media giant rebranded its parent company as “Meta”?
What is the term for a marketing strategy that creates a product scarcity to drive demand?
FOMO