Is it Primary or Secondary?
Is conducting a survey primary or secondary research?
What is primary research
Is it ethical to conduct a survey without the person's permission?
What is no it is not ethical
Wendy's is considering doing the new food curbside pick-up feature so customers can order ahead. However, Wendy's is unsure whether it is worth doing. The company decides to use Chick-fil-a's public survey on how successful the curbside pick-up is. What is an advantage to Wendy's using Chick-fil-a's survey?
What is it is less time-consuming and inexpensive
What is secondary research
Name all 5 subjects Mr. Lenard has taught at ISI.
What is Math, Biology, Chemistry, TOK, Business
Are focus groups primary or secondary research?
When conducting surveys is it ethical to keep names anonymous?
What is yes it is ethical
Purdue University is considering investing in Video Game Design as a major. Purdue decided to research by conducting a series of surveys, interviews, and focus groups throughout the course of a year. This way Purdue can determine whether it is a good investment. State ONE disadvantage to Purdue using these means?
What is time consuming or expensive
Why should relevancy be considered when using secondary research?
What is because the data was collected for other reasons
Name a college Mr. Lenard has attended.
Princeton, Austin Community, University of Texas Austin, UCSD
Are academic journals primary or secondary research?
Is it ethical to allow emotions to persuade the interpretations of research data?
What is no it is not ethical
Chloe is opening a French cuisine restaurant. She is debating whether to primarily play current pop music or traditional French music. She decides to conduct a survey on her target audience to reach a decision. Explain TWO benefits of using a survey.
What is the information is up to date and more relevant than any other secondary research
Why could primary research be considered confidential information?
What is because no other businesses have the information
Name two countries (excluding the US) Mr. Lenard has ever worked.
What is Thailand, China, Vietnam, Korea
Are government publications primary or secondary research?
What is secondary - it can consist of social trends, living cost, etc. which is not primary research
Is it ethical to have parents be present when people under the age of 18 are subjects of market research?
What is yes it is ethical
The brand, Gucci, is debating whether to enter the market in Denmark for the first time. Gucci is using Dolce & Gabbana's reports on their success in the Denmark market. What are TWO disadvantages to Gucci using another company's report as research.
What is less relevant data because it is about Dolce & Gabbana NOT Gucci, and unknown accuracy and data-collection methods
Besides less time-consuming and inexpensive, what is another advantage to using secondary research?
What is because helps plan for future primary research or allows for comparison of data
Where is Mr. Lenard from?
What is Pennsylvania
Are company reports primary or secondary research?
What is secondary research - this can consist of costumer sales, weekly trades, etc. which doesn't consist of primary research
Is it ethical to research into how patients were treated by staff in hospital?
What is no it is not ethical? This can be considered a sensitive topic.
German government has demanded all National Health Services stop selling patient records to insurance companies. This has been done throughout the years to help insurance companies to determine the risk of insuring the patient, but this was being done without the public knowing. Name TWO reasons why it is unethical for National Health Services to sell patient records to insurance companies?
What is there was no permission of the respondent and NHS doesn't keep the names anonymous
Besides time-consuming and expenses, what is another disadvantage to using primary research?
What is because there could be inaccuracies and lack of validity due to sampling errors
What was Mr. Lenard's job when he was a kid?
What is paperboy