Market Research Process
Putting recommendation into action.
What is (Apply the Results)?
The entire group that you want to draw conclusions about.
What is Population?
Research that has already been collected by someone else.
What is Secondary Research?
Gather information using carefully planned questions.
What is Customer Surveys?
A good or service that is offered for sale.
What is(Product)
A written report that is clearly written and supported by research data.
What is (Recommend a Solution)?
Try not to persuade people to answer one way or another.
What is Bias?
Known as "opinion" research.
What is Attitude Research?
Small number of consumers taking part in a group discussion.
What is Focus Groups?
Where a product will be sold
What is(Place)
Most difficult and most important step in the market research process.
What is (Define the Marketing)?
The specific group that you want to collect data from.
What is Sample?
Used to determine the effectiveness of the various media to advertise a good or service.
What is Media Research?
Two carefully controlled alternatives.
What is Experiments?
Ms. Ray's favorite brand.
What is Dunkin Doughnuts.
Compile the data obtained and make it easy to understand.
What is (Analyze the Data)?
Occurs when the sample used in the study is not representative of the whole population.
What is Error?
Gathers information about an existing or potential market.
What is Market Intelligence Research (sales)?
Collect information by recording actions of consumers.
What is Observations?
The amount that a product is sold for
What is(Price)
You must decide which type of data you are going to use.
What is (Obtain the Data)?
Finding solutions to problems through carefully designed studies involving consumers.
What is Marketing Research?
Used to gather information about a product's design, packaging, and usage.
What is Product Research?
Focuses on smaller number of people but gets more in-depth information.
What is Qualitative Research?
How word spreads about a product
What is(Promotion)