ResearchProcess
What is the first step of the Market Research process?
The aim or a Problem
Do you like flowers?
closed question
I have a spine, but no bones. What am I?
a book
sampling
the process of selecting a smaller number (a "sample") from a larger group
I don't know what to do
False - there is an example in GC and ask for help (and then act on that advice)
How many steps are there in the Market Process?
7 steps
Which two colours do you prefer?
multi-choice
I have many teeth but I can’t bite. I’m often used early but rarely at night. What am I?
A comb
research method
ways of collecting and analyzing data for example, surveys, experiments, interviews, and observations.
the L3/2 assessment draft is due this Sunday, midday
true - even if your charts/graphs are not done (L3 & L2)
What step is Sampling in the market research process?
Step 4
On a scale of 1 - 5, how hot is it?
scaling question
I am tall when I am young, and short when I am old. What am I?
a candle
quantitative
measured by the quantity of something
false
What is the purpose of doing market research?
To find out what your customers want from your product
Explain your answer.
open question
I have two hands, but I can not scratch myself
A clock
bias
distortion of a statistical result
the assessment is part of your next assessment (9 credits)
True for both L3 & L2
What is the final step in the Market Research process?
Conclusion
Why is life so hard sometimes?
rhetorical question
I have 13 hearts, but no other organs? What am I?
A deck of cards
validity
the quality of being logically sound
The school policy around AI use in assessments is that students will use no more than 10%
False for AI but true for photocopying paper
You can use it for planning not for paragraphing