Market Research
What is a target audience?
a specific group of people who are most likely to be interested in a product, service, or message.
What is a tax?
A payment to the government to fund public services
What does tax liability mean?
The amount of tax you have to pay
PAYE
Pay as you earn
DD
direct debit
What is market research?
gathering, analyzing, and interpreting data about a market, customers, and competitors to inform business decisions.
Who collects taxes?
Revenue Commissioners
What does VAT stand for?
Value added tax
USC
universal social charge
SO
standing order
info gathered first hand.
What are customs duty?
tax on goods imported from other countries.
What are excise duties?
Tax on certain goods such as alcohol, tobacco etc.
PPSN
personal public service number
ATM
automated teller machine
What is desk research?
Info gathered from other sources already available.
What is stamp duty?
Tax on certain written documents
What is motor tax?
tax for owners of motor vehicles
CAT
Capital acquisition tax
DIRT
deposit interest retention tax
Name three methods of field research?
1. surveys
2. focus group
3. Observations
What is tax avoidance?
legal. reduce taxes by means of tax credits.
What is tax evasion?
illegal.
CGT
capital gains tax
APR
annual percentage rate