Vocab
When, how & why a customer buys a product
Behavioral Segmentation
Hijab
Dealing with someone's income, interest and activities is an example of someone's.
Lifestyle
When dealing with someones socioeconomic status what three things are you looking for?
education, occupation or income
A distinctive symbol, design, or group of letters
Logo
A customer or potential customer who purchases goods or services to satisfy personal desires
Consumer Market
Dealing with someone's education, occupation or income
Socioeconomic Status
Based off someone's lifestyle and personalities.
Psychographic Segmentation
When dealing with someone's demographics what three things are you looking for?
Gender, age and race
Players of sports who have rules and are controlled by groups or sanctioning bodies
Organized Participants
Gender, age and race
Demographic Segmentation
Which two terms are identically alike when it comes to grabbing all audience's attention?
Undifferentiated Marketing & Mass Marketing
An individual’s qualities or traits and behavior
Personality
When dealing with someone's lifestyle what three things are you looking for?
income, interests and activities
Give me an example of a Sanctioning Body
Based on where people are living
Geographic Segmentation
Dividing groups of customers based off what they like is an example of?
Looking for a particular type of customers to sell to.
Target Market
What is the difference in target market & consumer market?
Reaching for a certain group of customers is a target market and a consumer market is taking items that can be made and sold by a company.
Able to be touched or held
Taking raw materials to make a new product is an example of what type of market?
Industrial Market
Taking items that can be made and sold by a company?
A Market
Name 4 Market Segmentations
Demographic, geographic, behavioral and psychographic
Participants who do not get paid to play sports
Amateurs
Athletes who are paid to play a sport, which is often their occupation
Professionals