Quant
The most common quantitative research method
Questionnaire
The most common qualitative research methods
Interviews and Focus Groups
Orientation for marketers and managers
Decision oriented
2 types of sampling methods
Probability sampling and non-probability sampling
Creative technique used to spontaneously suggest ideas
Brainstorming
2 types of questions in questionnaires
Unstructured questions and structured questions
3 types of interview structure
Structured, semi-structured and unstructured
3 types of market research
Exploratory, descriptive and Causal
Probability Sampling
Method used to analyze various communication channels
Conversation Analysis
Sources of issues in questionnaires
Respondent, Questionnaire, Interviewer
Ways to analyze qualitative data
Thematic analysis and content analysis
Types of data collection
Observational data, Experimental data, Simulation data, Compiled data
Type of sampling preferred when there is no sampling bias
Non probabability sampling
The two steps of social listening
Social monitoring and analysis
Stakeholders involved in quantitative research
Researchers, Clients, Respondents, Interviewers and Data Processors
Technique used to inquire about the interviewee
Probing
Purposes of Market study
Description, Evaluation, Prediction, Explanation and Help in decision making
Types of non-probability sampling
Convenience sampling, Judgemental sampling, Quota sampling and Snowball sampling
Name the methods that analyze the human body
Eye-tracking, Electrodermal activity and Neuromarketing
Different types of scales in quant questions
Nominal scales, ordinal scales, interval scales, Ratio scales, continuous rating scales and Likert Scales
Name all projective methods
Incarnation, word association, incomplete sentences/stories, role play and material
Name the profiles involved in market studies
Research executive, project manager, technical specialist, account manager
Types of probability sampling
Simple random sampling, systematic sampling, cluster sampling and stratified random sampling
Name the steps required in the design thinking process
1. Empathize
2. Define the problem
3. Ideate
4. Create a prototype
5. Test and iterate