What format do suppression files need to be uploaded in?
.csv format.
100
What segment can marketers purchase records for?
B2B
100
Under contract, how long do list owners have to approve campaigns?
72 hours (3 days)
100
What year was Marketfish founded?
2008
100
What are sales leads priced at?
$1
200
Under what tab can you access Customer Insights?
Manage Lists
200
What product allows advertisers to buy clicks and opens?
Engagement Manager.
200
What type of list is comprised of data from multiple sources not owned by the list owner?
A compiled list
200
When did we receive our initial series A funding?
September 2010
200
Name two other companies who sell sales leads
Zoominfo, Jigsaw, Database 101, SalesGenie
300
In what order are lists deduped against each other?
In order that they were added to the campaign.
300
Name two ways marketers can execute multi-channel marketing campaigns with the Marketfish platfom
What is (any combination of) email, postal, Doubleclick activity tracker offerings
300
Name 3 lists that relate to stocks, investments, and/or trading.
Any 3 of:
The Online Investor
Dealbreaker
Avid Trader
Free Realtime
Dinar Daddy
300
What is the largest dollar value campaign that we've executed within our platform
True Patriot network
300
How do we ensure one time use on postal rentals?
Seed the list
400
What is the max allowance of characters for a subject line?
50 characters
400
Name our 3 hygiene/data scrubbing vendors
Impressionwise, Leadspend, and Teleos
400
Per CAN-SPAM compliance, how long do advertisers and/or list owners have to remove unsubscribes from their database?
10 business days.
400
What was the first list to sign on to Marketfish?
Spoke
400
What % is the Marketfish service fee and what list fee split do we share with the list owner?
MF service fee = 30%
List fee split = 20%
500
How many total filters are available in Discover?
98 (anything from 90 to 100 will be accepted due to new additions)
500
Name 4 competitive advantages Marketfish Sales Leads is bringing to the market
Any 3 of:
1. Powerful discovery process
2. List Marketplace vs. list vendor
3. Precise control over record requirements.
4. Suppression by domain and email
5. 100% automated
6. Record Purchase Guarantee
500
What information does Epsilon need in order to append a list?
The record's postal address.
500
Name 3 of the 5 founding members of Marketfish
Dave, Chris, Jonathan, Bill Sikes, Jennifer Hurshell
500
Name 5 differentiators that set Marketfish apart from other list managers, brokers, etc.
Any 5 of :
1.Discovery targeting process
2.De-duping and suppression on the fly
3.100% self-service
4.Real time reporting
5.ROI tools
6.Demographic reporting
7.Customer Insights
8.List Transparency
9.Automated bidding: NYOP