Types of Channels
The degree to which a product is readily available in the marketplace.
What is Channel Intensity?
Various patterns utilized to achieve optimum market exposure, including intensive, selective and exclusive distribution.
What is Distribution Patterns?
A manufacturer makes finished products from raw materials.
What is Manufacturer model?
What is an Agent?
The ultimate consumer or industrial user, also called the final user, or final customer.
What is End User?
The number of intermediaries in a channel of distribution between the producer and the end user.
What is Channel Length?
A distributor buys products from manufacturers and resells them either to wholesalers, retailers or the public.
What is Distributors?
A business model that uses an electronic medium (i.e. a web site/store) to facilitate the buying and selling of products and services by businesses and consumers.
What is E-Commerce Model?
What is Channel?
A person or group that actually uses the product as a part of their business operations or uses it to make other products, in contrast to intermediaries that may purchase the product along the way of the distribution channel
What is Industrial User?
The number of intermediaries in a channel of distribution between the producer and the end user.
What is Channel Management?
This type of distribution limits the number of outlets available to buy the product in a certain area to only one outlet.
What is Exclusive Distribution
A business model where the company sells products directly to the consumer in a non-retail environment.
What is Direct Sales Model?
An entity that manufactures a product or provides a service.
What is the Producer?
A disagreement between two or more channel members at the same level.
What is Horizontal Conflict?
A chain of intermediaries a product passes through until it reaches its end user (ultimate consumer or industrial user).
What is Channels of Distribution?
This type of distribution intends to fully saturate the market with its product, by using all available outlets.
What is Intensive Distribution?
A wholesaler buys large quantities of products from manufacturers, distributors or other wholesalers, then warehouses or stores them, and then resells them to retailers or to other wholesalers.
What is Wholesalers?
When a producer uses intermediaries to sell and deliver its product to the end user.
What is Indirect Channels?
A disagreement between two or more channel members on different levels.
What is Vertical Conflict?
When a producer sells directly to the end user without the use of any intermediaries.
What is Direct Channels?
This type of distribution limits the number of outlets available to buy the product in a certain area.
What is Selective Distribution?
A retailer buys products from a distributor or wholesaler and sells directly to the consuming public, in either a bricks-and-mortar store or online store.
What is Retailers?
A person or group who acts as a link or member in the supply chain between the producer (or other intermediaries) and the end user. Examples are a distributor, agent, wholesaler, and retailer.
What is Intermediaries?
A person who actually uses or consumes the product (also called the final user, or final customer), in contrast to intermediaries that may purchase the product along the way of the distribution channel.
What is the Ultimate Consumer?