Terms
Brands 1
Life lessons from an ad-man
Terms 2
Brands 2
100
Non-physical assets such as patents, copyrights, and intellectual property
Intangible assets
100
Which brand is known for its "No More Tears" shampoo?
What is Johnson's Baby?
100
What historical figure managed to rebrand the potato?
Who is Frederick the Great?
100
Name the four key elements of the Marketing Mix
4Ps: Product, Price, Place, Promotion
100
What company uses a Siren in their logo?
What is Starbucks?
200
A state where people feel they have had a high-quality education, leading to confidence
Placebo education
200
The products of this brand give you wings
What is Red Bull?
200
What proved to be more effective than traditional speed cameras?
the speed signs with smiley faces
200
What does the customer value triad consist of?
Value is primarily a combination of quality, service, and price (qsp)
Value perceptions increase with quality and service but decrease with price.
200
This streaming service has completely revolutionized the movie experience
NETFLIX
300
The cost of foregone pleasure or satisfaction by choosing one alternative over another
Hedonic opportunity cost
300
This brand of Soda is loved by polar bears.
What is Coca Cola?
300
How did vendors in Buenos Aires profit from any passing gringo tourist?
by using the sign of $ (Argentine peso)
300
Which analysis focuses on the internal environment of the company based on its products and services?
What does each letter of its analysis stand for?
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
300
What shoe brand is iconic for their rubber clogs?
Crocs
400
a clear statement that explains the benefits of your product, how it solves customers’ problems, why it is different from the rest, and why customers should buy it
A unique value proposition (UVP)
400
A name synonymous with bright orange fingers, mischievous grins, and an insatiable craving for crunchy, cheesy goodness
What is Cheetos?
400
Without changing the product in the slightest, this brand changed the way people look at cereal
Shreddies Cereal
400
Which analysis can be considered a comprehensive view of the external environment in which orhanization operates?
What does each letter stand for?
PESTLE analysis
Political, Economic, Social, Technological, Legal, Environmental
400
What brand has a logo consisting of 3 white dots, 2 red squares and 1 blue rectangle?
Domino's Pizza
500
a form of advertising campaign or marketing strategy which uses a famous person's fame or social status to promote a product, brand or service, or to raise awareness about an issue.
celebrity endorsement/celebrity branding
500
Which beauty brand uses the slogan "Because You're Worth It"?
What is L'Oréal?
500
Who discouraged women from wearing the veil?
Who is Ataturk?
500
What model offers a modern perspective on the 4Ps? What does each letter of this model stand for?
The SAVE framework
S (Solution), A (Access), V (Value), E (Education)
500
This company decided to launch a collaboration campaign with MONOCHROME™
the first and only brand that actively promotes oversized fashion and uses this concept as a key direction in the creating process of its collections
Aeroflot