Basics
What is Marketing
The process of matching the target market with a business in order to create sales
McClain feeling joy as a result of the Dallas Cowboys beating the worst team in football would be a _____ of a product
Benefit
This type of appeal makes people feel ahead of the times
Avante Guarde
What does white make people feel?
innocence, purity, and cleanliness
This form of appeal is used to make people think logically when making a purchase
Logos
This target market segment refers to the measurable characteristics of a person
Demographic
A halftime show run by the school band at a football game
Feature
Give an example of hype
Answers will vary
What does gold make people feel?
wealth or luxury.
This term refers to people using a different dialect when in the workplace
Code Switching
This Target Market Segment refers to the behaviors and beliefs of a person
Psychographic
Which of the following is not a feature of a pool sold to you at a store? Ladder, Water, Stairs, or Liner
Water is not sold with the pool.
This type of appeal uses guarantees that are not actually guarentees
Weasel Words
What does Blue convey to people?
Wholesomeness and responsibility
Light blue represents freshness
Tell me the missing part of an elevator pitch
Do you ever feel like you are missing something in your life? Well here's a plumbus. Plumbuses have many uses. Come and get one today
Introduction
When conducting a SWOT analysis Cleetus realizes his company has a difficult time filling orders. This is a __________
Weakness
A touch screen navigation on a 2025 Ford Raptor would be a ______ of a product
Feature
Get this product! Everyone else is!
Bandwagon
What does green make people feel?
freshness, healing, nature, and calmness
How long should an elevator pitch last? (ideally)
In a SWOT analysis, the closing of a rival business is a ______________
Opportunity
McClain being able to keep his score under 150 because of the new clubs he uses in golf
Benefit
Ford commercials use this type of appeal when showing people using their trucks to go to work in the morning
Plain Folks
What does black represent?
strength, power, authority, and boldness.
This type of appeal is used when people say something is a limited time. Meaning that if they don't act fast they could miss it.
FOMO